New Miami: Latin American millionaires buy 4 million apartments in Madrid via WhatsApp

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Luxury apartments with emblematic facades and majestic doors in the best areas of Madrid they leave with something price minimum 500,000 euros. These are the characteristics of properties that are constantly on the radar. Gloria Silva and Cecilia Varela, founders of Sila & Varela, The private agency responsible for finding a home for the great fortunes of Latin America longing to settle in Isabel Díaz Ayuso’s Madrid.

“They don’t want another place” Spain“, reveals Cecilia Varela (Veracruz, Mexico, 1976), He found Gloria Varela (Almería, 1974) the perfect companion to make million-dollar deals on the capital’s gold route.

The average price of the houses they are looking for for their wealthy customers is 2 million euros. Last week they sold over 4 million apartments to a Mexican who had no qualms about shutting down the business. What’s up.

Economic security of the euro

Distinguished customers are attracted by the economic security of the euro, Get the golden visa to spend more days in Europe and squeeze in a city you fall in love with that opens up to the continent.

Gloria and Cecilia mostly work for: Latin American millionaires residing in the United States, especially Mexicans, Colombians, and Peruvians Those who are looking for a safe investment in a city where the average square meter price is lower than Paris, London or Rome, although it is very high.

“Madrid is fashionable,” Gloria Silva commented shortly before completing another transaction to sell a house valued at over 3 million euros. The commission these entrepreneurs receive is little less than a state secret.

“They see Madrid as the new Miami, a city full of restaurants, clean and safe. there are museums and wide streets to walk,” Silva adds.

However, What are the most attractive focal points for investors when purchasing a luxury apartment?

First of all, location. Latin American millionaires They love the Salamanca neighborhood and the area closest to El Retiro. Some prefer Chamberí, but only as long as it’s in the Almagro area.

like in central park

“Come to El Retiro, the Central Park of New York millionaires,” they explain.

They like classical, symbolic buildings with an attractive portal and They are looking for apartments of approximately 200 square meters with at least three bedrooms. The price per square meter is usually 12,000 euros. “They want them with all the exterior rooms and they buy them already decorated,” adds Cecilia Varela.

“We sold the flats via video conference and WhatsApp” Gloria Silva explains that she was accused of not only searching the property without knowing him, but also doing all the paperwork and even signing the mortgage.

Buyers often rent these apartments At an average price of 11,000 euros per month. “They have a second residence and income,” he says, reviewing a list of 15 luxury apartments. They are already prepared to make an offer to their next investors, entrepreneurs Díaz is “in love” with Ayuso’s policies, able to buy a property without even seeing it.

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