Head of PGI Engineering, Aina Juliol; CEO Frit Ravich, J.Udith Viader; Eurofirms Group Business Director, Jaume Dulsat; and commercial manager of the regional management companies of Catalonia at CaixaBank, Antonio Asensio, agrees in stating that companies need greater flexibility and bureaucratic agility if they want to continue to grow. At the second and final roundtable of the presentation of ‘assets’, held this Friday in Girona, the four directly addressed the institutions with the aim of “making life easier” for the companies.
julial (PGI Engineering) headlined the event. He was proud of what was arguably his star project: “We won’t be the ones to start the Sagrada Familia because we weren’t there. But we will be the ones to finish it”, in 2026 if all goes as planned. He emphasized the importance of “a culture of effort, innovation, growth and commitment” that every company that wants to survive over time should have.
“My responsibility is to ensure the growth of the company. But not only on an economic level and diversification of services, but also for the people who make up the company,” he said. greater agility at the level of administrative procedures. “You see that different departments in the administration are not talking to each other. And you realize that we would all be better off if there was more agility,” he concluded.
AND Viader (Frit Ravich) welcomed the discussion with a relaxed, friendly tone and sometimes a touch of humor: “The bad guys in the movie are always businessmen, the ‘cool’ ones are entrepreneurs,” he said. But he also wanted to show the importance of the agri-food industry in the world, which has gained importance during the pandemic. “We were the model to follow in Europe, the sector with the least disruption. We have very representative companies in Girona. And we must ask the institutions to help us,” he insisted.
Acknowledging that at one point they had to ignore the increase in costs, Viader said, “The impact of the war was very significant, but now it has stabilized.” not only from a consumer perspective but also internally from a price perspective.. “In a difficult moment, your creativity sharpens,” he said. Frit Ravich took advantage of this situation to accelerate the digitalization plan they had already implemented, always taking the needs of the market into account. “Sustainability needs to be applied not only to the environment, but to the entire business chain,” he concluded.
Dulsat (Eurofirms) highlighted the change in workforce trends. “What people older than me want is not what younger people want. Salary has an emotional component, people are not motivated only by money,” he explained, citing the desire for flexible working hours, the possibility of working remotely, the possibility of achieving goals, “being part of an organization.”
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Because society as a whole demands a “more comfortable” life, often closer to nature. And focusing more on Girona conditions, he insisted on: “great opportunities” such as industrialization, saving production centers. We also continue to move towards “diversifying the tourism season to provide jobs beyond the summer months.”
From CaixaBank’s perspective, asensio He talked about two important industries: pork and tourism. This highlighted Girona’s good tourism campaign this summer season. However, “the foreign card used is growing by double digits, much more than the national card,” he said. “We are committed to reducing financing of unsustainable activities,” he said.