The Chinese market is very important for Seville’s tourism, and further cooperation and tourist exchanges are planned between Chinese cities and the Andalusian capital of Spain, as emphasized by Spain’s mayor, José Luis Sanz, during his participation in the International Fair. China Trade in Services (CIFTIS) fair held in Beijing.
The World Tourism Cooperation and Development Conference, organized by the World Tourist Cities Federation (WTCF), took place in the capital of China on September 2, within the framework of CIFTIS. Representatives from 30 countries and regions, including Spain, attended the meeting to exchange ideas on the development of global tourism.
As Sanz emphasizes, the Chinese market is of great importance for Seville’s tourism activities, as it has already grown so much in the capital of Andalusia that it exceeds the average of all European cities.
“In the first half of 2023 alone, Seville accepted 17,000 Chinese citizens. We aim to double this figure in the second half,” the Seville councilor said.
In contrast, he emphasized that China is “quality tourism”, so the city aims to develop a more comfortable and friendly tourism model to consolidate the presence of visitors from this background.
Sanz stated that new projects and more cooperation opportunities are expected to be created. Therefore, taking advantage of the visit of the Spanish delegation, a series of meetings were held with companies and institutions from China, with the aim of not only promoting Seville in the Asian country, but also ensuring synergies and collaborations between both parties.
During his visit, the mayor held several meetings with the municipal government of the Chinese capital to promote cultural and tourist exchanges; These include possibilities such as celebrating the Flamenco Biennale simultaneously in two cities and organizing a cultural event in Beijing. week in Seville.
In addition, the president noted that digital innovation experiences, such as the use of different digital tools to help organize the flow of tourists within the Andalusian city of Beijing, are valuable for Seville tourism projects.
According to the information obtained, the Seville delegation, during its visit to China, will attend a roundtable meeting organized by WTCF in Taiyuan, the capital of the northern province of Shanxi, in order to exchange experiences on cultural tourism and heritage preservation.