big ones technology companies Prepare to face the Digital Markets Act (DMA in English), its forerunner arrangement with which European Union (EU) aims to ensure competition in the digital environment and end competition practices. abuse of power one of those corporate giants.
This Wednesday, European Commission (CE) announced the list of affected companies. alphabet (Google), Amazon, view, byte (Tiktok), Aim (Facebook) And Microsoft must comply with new and stricter regulations or sanctions This is billionaires, which in the worst case could be equivalent to 10% of global turnover. They will also have to do so for up to 22 services, including the following. instagram, YouTube anyone LinkedIn.
Brussels gave them a half-year margin until March 6, 2024 to adapt. Even so, the vast majority have already expressed their opposition to legislation that would force them to make significant changes to their structure that would harm them. business. For this reason, they have already mobilized their lawyers and are preparing possible legal proceedings. “There will undoubtedly be a lawsuit,” said Gerard de Graaf, the EC Ambassador to Europe. Silicon valleyThe technological capital of the United States and where most of the affected companies come from.
User Enhancements
Besides social networks, the new EU law will mean significant changes in other branches of the digital economy, such as web browsers, search engines, digital commerce and video and audio streaming platforms, tourist reservations and both desktop and mobile operation. systems. All this, as the Commissioner responsible for the Internal Market puts it, Thierry Breton“means more choices for consumers.”
These are the main changes that will affect you.
more options
Starting in March, there will be more services for consumers to choose from. And DMA, specified large companies, users Only using certain services, whether by themselves or by third parties, because they understand that this prioritization violates free competition in the digital environment. For example, Google pays Apple billions of dollars a year to have the search engine run by default on products like mobile phones. iphone or computers Match. Thus, users will be able to reverse this decision and uninstall the application. Applications pre-configured on your devices.
Say goodbye to stalking without consent
Another key to WFD is that it will make it more difficult. tracing User’s online activities and To collect use of personal data for advertising purposes. Thus, tech giants will be forced to seek the explicit consent of consumers, something they have so far voluntarily refused to do. This is because many of their businesses, such as Google or Facebook, advert based on the behavior of its users. When asked, the user tends not to allow tracking as seen in the change in privacy policy. privacy from Apple. DMA can inflict wounds on these companies. In addition, the law prohibits sharing user data of two different services (such as Facebook and Instagram) belonging to the same company.
interoperability
The new EU law defines interoperability as “the exchange of information and the mutual use of information exchanged through interfaces or other solutions, so that all hardware or software elements can interoperate with each other”. equipment And software“. In other words, consumers can combine the services of different companies. In practice this means, for example, that WhatsApp users can send text messages to users of other platforms, such as: Telegram, signal anyone iMessage.
While it may seem hard to imagine now, this horizontal communication scenario has already become a reality in services for years. email. Still, some experts point out that this new interoperability could weaken the end-to-end encryption that guarantees the privacy of communication in instant messaging apps.
“Fairer” prices
In defending the law, the EC said last year that anti-competitive practices by tech giants “lead to less innovation, lower quality and lower quality”. Price:%s He added that “consumers will likely pay more” because of these unfair actions. While not specific figures, Brussels suggests that deconcentrating business power and greater competition among service providers will ultimately result in “fairer prices” available to Users. He claimed he could.
big ones technology companies Prepare to face the Digital Markets Act (DMA in English), its forerunner arrangement with which European Union (EU) aims to ensure competition in the digital environment and end competition practices. abuse of power one of those corporate giants.
This Wednesday, European Commission (CE) announced the list of affected companies. alphabet (Google), Amazon, view, byte (Tiktok), Aim (Facebook) And Microsoft must comply with new and stricter regulations or sanctions This is billionaires, which in the worst case could be equivalent to 10% of global turnover. They will also have to do so for up to 22 services, including the following. instagram, YouTube anyone LinkedIn.
Brussels gave them a half-year margin until March 6, 2024 to adapt. Even so, the vast majority have already expressed their opposition to legislation that would force them to make significant changes to their structure that would harm them. business. For this reason, they have already mobilized their lawyers and are preparing possible legal proceedings. “There will undoubtedly be a lawsuit,” said Gerard de Graaf, the EC Ambassador to Europe. Silicon valleyThe technological capital of the United States and where most of the affected companies come from.
User Enhancements
Besides social networks, the new EU law will mean significant changes in other branches of the digital economy, such as web browsers, search engines, digital commerce and video and audio streaming platforms, tourist reservations and both desktop and mobile operation. systems. All this, as the Commissioner responsible for the Internal Market puts it, Thierry Breton“means more choices for consumers.”
These are the main changes that will affect you.
more options
Starting in March, there will be more services for consumers to choose from. And DMA, specified large companies, users Only using certain services, whether by themselves or by third parties, because they understand that this prioritization violates free competition in the digital environment. For example, Google pays Apple billions of dollars a year to have the search engine run by default on products like mobile phones. iphone or computers Match. Thus, users will be able to reverse this decision and uninstall the application. Applications pre-configured on your devices.
Say goodbye to stalking without consent
Another key to WFD is that it will make it more difficult. tracing User’s online activities and To collect use of personal data for advertising purposes. Thus, tech giants will be forced to seek the explicit consent of consumers, something they have so far voluntarily refused to do. This is because many of their businesses, such as Google or Facebook, advert based on the behavior of its users. When asked, the user tends not to allow tracking as seen in the change in privacy policy. privacy from Apple. DMA can inflict wounds on these companies. In addition, the law prohibits sharing user data of two different services (such as Facebook and Instagram) belonging to the same company.
interoperability
The new EU law defines interoperability as “the exchange of information and the mutual use of information exchanged through interfaces or other solutions, so that all hardware or software elements can interoperate with each other”. equipment And software“. In other words, consumers can combine the services of different companies. In practice this means, for example, that WhatsApp users can send text messages to users of other platforms, such as: Telegram, signal anyone iMessage.
While it may seem hard to imagine now, this horizontal communication scenario has already become a reality in services for years. email. Still, some experts point out that this new interoperability could weaken the end-to-end encryption that guarantees the privacy of communication in instant messaging apps.
“Fairer” prices
In defending the law, the EC said last year that anti-competitive practices by tech giants “lead to less innovation, lower quality and lower quality”. Price:%s He added that “consumers will likely pay more” because of these unfair actions. While not specific figures, Brussels suggests that deconcentrating business power and greater competition among service providers will ultimately result in “fairer prices” available to Users. He claimed he could.