Omnichannel: What a chaos

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TVE announced at the beginning of the summer that it would use the multi-channel strategy when broadcasting many of the sporting events for which it owns the rights. There is nothing to object to so far. But working hours World athletics, cycling, canoeing, swimming, rhythmic gymnastics and others were scheduled hour by hour months in advance. There is no excuse for not having a clear plan for what will happen at Teledeporte, La 2 and RTVE Play. In the case of a Spanish team that wins in another discipline, we can accept a small change that is inevitable and we have no choice but to post a game that will displace the grid for a while. However What happened last week is not serious at all.

It is not normal that we, the audience, do not know from one day to the next. The World Athletics Championships sessions in Budapest were to pass through this or that channelor why the tests were broadcast on La 2 in the early morning and on the Teledeporte at noon, for no reason to justify it. The same can be said for the Rhythmic Gymnastics World Cup. Why was the Opening Ceremony not even watched on RTVE Play, despite being announced? How is it possible that the criteria were not pre-planned when the entire Athletics World Cup was broadcast, owning all the broadcasting rights and deploying an autonomous team in Budapest? What is he coming for? too much uncertainty As for knowing where to see the presentation of the Tour of Spain?

Only the daughters of the football team that ruled in La 1 were able to escape from this mess.

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