“Women’s football was dying in 2015., the institutions did not support it, and thanks to the almost frenzied bets of the clubs and the establishment of the Women’s Football Clubs Association and the impetus of the LaLiga, we were able to turn the situation around. In these eight years, the professionalization of Liga F, collective bargaining, the exercise of television rights, the arrival of new clubs and a Champions League for a Spanish team have been achieved,” they said. The First Division.
Alexia Putellas, Aitana Bonmatí, Irene Paredes’ journey to the World Cup final has not been a rosy road, and as feminism claims, a generation that destroyed all possible glass ceilings In a country that has turned its back on women’s football until recent years, against the passion that football arouses in men. There are many sponsors and companies that have done their part and contributed to La Roja’s success to see Spain in the final in Sydney (Australia) this Sunday, but especially Iberdrola and her dedication to women’s sport.
Spain’s largest electric company was a visionary and entered the women’s team as the main sponsor in 2016 and has since made his name into the League until 2022, when he has become a professional and also funds the Queen’s Cup and Super Cup. It also supports under-19 and under-17 teams and has a commitment that goes beyond football: it supports 32 national sports associations, 32 top leagues and 100 other competitions. The impulse has reached more than 600,000 athletes, two of the three federated women in Spain.and the number of women who obtained licenses from the federations it supports increased by 36%. In this World Cup, he also sponsored the Brazilian team through his subsidiary in the South American nation of Neoenergia.
Led by Ignacio Sánchez Galán, the giant’s investment in the Royal Football Association (RFEF) in these seven years is estimated to have exceeded 20 million euros, according to market sources. “Iberdrola’s decision to sponsor has a lot to do with corporate social responsibility because of the company’s belief in its support – commitment exceeds financial support – and above all because of the tremendous added value it brings to women’s sport. Other important brands, especially sportswear and shoes, followed the electricity company from afar.”They comment from Iberdrola.
The women’s team manages its own budget, which exceeds 27 million euros, but Before Luis Rubiales arrived in 2018, the investment had not reached three million.. Rubiales’ RFEF manages a balance of 382.3 million; This is the second largest in its history, second only to the British federation, with sponsors contributing 75.65 million.
The Red woman has almost the same sponsors as her peers, such as the South Korean technology company 3D Factory, Adidas, Iberia, Halcón Viajes, Cervezas Victoria, Alimentos de España (Ministry of Agriculture), Mitsubishi, Sanitas, Seur, Sangre de Toro. Aguas Sierra Cazorla, Renfe, sports apps company Wimu and hairdressing products manufacturer Artero. El Ganso is the fashion company that provides streetwear for actors, while Galician company El Pulpo dresses boys. Meanwhile ‘men’ have more sponsors Such as Chinese television and home appliance company TCL, Multiópticas, Apk Renting, Marcos Automoción and Tetra Pak.
League F: With Dazn and Finetwork?
The Women’s World Cup held in Australia will go down in history as the most watched trophy in history, with two million people attending worldwide on television and in stadiums. The appointment receives the approval of major giants such as Adidas, Coca Cola, Hyundai-Kia, Visa, Booking, Budweiser, Cisco, McDonald’s or Rexona. But this summer’s big football event is starting to be marred by complaints from FIFA president Gianni Infantino about the revenue from television rights. “Proposals from publishers from Europe’s big five countries are very disappointing. Operators have paid between 88 and 177 million euros for Qatar, while they have only bid up to 8.9 million for Australia and New Zealand,” he said. 60% compared to the Men’s World Cup.
In the case of Spain, they are “satisfied” with the five-year deal from Liga F. Dazn, which the platform accepts to pay 35 million euro. “Dazn has an exclusive television contract, provides visibility of the 240 matches held in our competition, and acts as a lever for more and more sponsors and girls to bet on football,” they said of the club association. “When sports start to boom, there are always people who want to maximize their share of the pie. I am optimistic about the increase in revenue from television rights The long-term of women’s football. It will grow faster than that of men,” said Luis García, manager of Mapfre AM, specializing in sports.
But that’s not all good news for the financial situation of Spanish women’s football. The clubs are not yet profitable or economically viable and are still supported by their parent companies, which is normally a club with a men’s football division in the case of Liga F. There are some exceptions such as Madrid CF, UDG Tenerife or Sporting de Huelva. But ‘hot potatoes’ are the name of the highest competition: Alicante’s ‘teleco’ Finetwork did not pay the F League the four million euros it had promised at the start of the previous season to name the championship. They state that the employers trust that the operator will fulfill its three-year commitment, and while the matter is transferred to their lawyers, only a “agreement of intent” has been signed from Finetwork.
Highest club competition sponsors Panini, which made the first ever player cards last yearand, for the first time in its history, it has sponsored such an event, Puma and video game company EA Sports. Another milestone reached by the national women’s football is the sponsorship of FC Barcelona with the American tool company. Stanley Black & Decker, who paid 14 million euros between the 2018-2019 and 2021-2022 seasons from the front of the shirt, at the rate of 3.5 million per year. This sponsorship made the women’s division financially viable and a huge boost to win the Champions League in 2021 and 2023. Last fall, Mexican Bimbo, the world’s largest bakery, relegated it to a deal worth 3.5 million per season. on the sleeve of your shirt.
“The success of the election should serve to increase the number of viewers on television and in stadiums, because Average around 2,000 spectators per game excluding derbies or classics. But also to advance the professionalization of Liga F and the social recognition of players. In the 15th Sports Sponsorship Barometer, released in January, only four women were featured among the 20 best-known Spanish athletes, placing 18th behind Alexia Putellas, Mireia Belmonte and Carolina Marín, and ahead of Ona Carbonell,” explains CEO Carlos. canto Professor of sports management at SPSG Consulting and ESADE Business School.
WOT press agency and social reputation manager Sara Rojas prefers to keep the glass half full, noting that more and more brands are approaching football players to advertise on tighter budgets because, according to her, “Female athletes have a more loyal community than men in terms of interaction., they are great prescribers and their followers on Instagram and TikTok follow them beyond fame”. Rojas, which manages the relations with the media of Real Madrid international players Rocío Gálvez and Claudia Zornoza, gives the signed contract as an example of these small advertising contracts. Queens League with Grefusa Gerard Pique and Ibai Llanos.