Madrid is gaining weight international destination foreign entry figures confirm this trend. Only in the first half of the year they almost visited the Community of Madrid. 3.7 million foreign tourists. And most importantly for the industry, spent It also increased: 6,252.91 million, 48% more than in the first half of 2022.
The trend continues from month to month and one of the influential factors is tourism luxury. The Asian has returned to travel after the harsh restrictions of the pandemic and now they are trying to attract that traveler who has money in their pockets and spends on their travels. The kind of “premium” traveler Madrid will try to win by joining this week Las Vegas Virtuoso Travel WeekAn excellent luxury travel forum with over 6,000 agents and suppliers.
HE chinese tourist Specifically, it is one of the top spenders when traveling abroad, but in this “quality tourism” segment American visitor It has more and more weight in both Madrid and the rest of Spain. Both seek access to major brands, national gastronomy and leisure in general. According to data provided by Turespaña, based on data from INE, the number of tourists from China in Spain increased by 420% in the first half of the year compared to the same period of the previous year, and their expenditures increased by 592%. . . And Americans’ visits increased 55% in those six months, their spending increased 60%.
1% of top spenders
Inside Madrid, The interest and resources allocated to such visitors are increasing as they can keep the industry active outside of the typical tourist seasons. Madrid City Council Tourism Delegation made statements before the sectoral forum visit in Las Vegas. “This segment represents 1% of all tourists According to the European High Impact Tourism report by Círculo Fortuny, the cost that the city takes and still incurs represents at least 18% of sales”. category prize it spends up to four times more on hotels and gastronomy, three times more on transport and six times more on entertainment, and spends an average of 860 euros per day compared to the average of around 400 visitors to Madrid”.
The concept of premium tourism is suitable for both. luxury visiting the city for entertainment such as shopping or one contracts, a tourist who comes for professional reasons and whose expenses are usually covered by the company, and who can return later for fun if fate has conquered him. Prioritizing these sectors, the purpose of this visit to Las Vegas is to show the offer of “international luxury hotel chains that have hitherto had no presence in Madrid” and to use cultural and leisure pretensions, as they explained from the City Council. Among others, the Royal Collections Gallery is included in the capital.
Asia and America
Many tourists coming to Spain do this. Adolfo Suarez Madrid Barajas airport, but this does not capital city To be the most visited destination in a country surrounded by coasts. In June, the region ranked sixth. visit order, but it’s on the podium when it comes to spending, and that’s what both the City Council and the Community of Madrid want to continue to insist on. According to INE data, foreign tourists spend an average of 285 euros per day in May, well above the Spanish average of 188 and slightly behind Catalonia, where international visitors spend an average of 239 euros per day. .
Madrid’s focus on prioritizing first-class tourists from Asian and American markets is further evidenced by one of the agreements adopted by the Community of Madrid board this summer. Isabel Díaz Ayuso’s manager approved a vote in July. million euros It conducts advertising campaigns on direct flights between Madrid and destinations such as Chicago, Los Angeles, Washington or Latin American capitals, and carries out campaigns to attract shopping tourism in China.