Disney+ will follow the same path as its rival Netflix It will also take steps to prohibit password sharing among its users. CEO of the company, Bob IgerHe explained that methods are being “actively researched” to end an “important” practice.
The Walt Disney Company’s chief honcho confirmed this Thursday that new terms for users to stop account sharing will be announced later this year and will begin to apply “sometime in 2024”.
“What we don’t know, of course, is to what extent password sharing will translate into increased subscribers. Frankly, we think something will happen, but we’re not speculating,” Iger said.
more expensive prices
For the second time in nearly a year, Disney will raise the price once again to access its streaming services. Thus, the ad-free versions of Disney+ and hulu They will be 20% more expensive in the United States. Starting September 6, a subscription to each of these platforms will cost $19.99 (€18.14) per month.
This set of measures responds to Disney’s desire to stabilize its business during a turbulent time and achieve profitability in the streaming segment by September of next year. “Our streaming business is still very young,” Iger told investors. The recent layoffs of 7,000 employees, close to 3% of the workforce, are moving in the same direction.
Plan with advertising
The world’s largest media and entertainment conglomerate also announced that it will launch a new plan on November 1. advert in Europe and Canada. Currently in operation in the US, this method is cheaper because it includes: ads those emitted during the contents. It will be priced at 5.99 euros per month on the old continent and will cost $7.99 (about 7.25 euros) in Canada. Netflix’s ‘low-cost’ plan arrived in Spain in November last year.
International Disney+ users will have access to different subscription plans with a wide range of prices. The company will launch a new ‘Standard’ and ‘Ad-Standard’ tier in select markets in Europe and Canada, as well as the Middle East and Africa.
Results
This series of announcements was announced during the presentation of the results of the third fiscal quarter. At that time, Disney made some money. casualties Net attributable earnings of $460 million (euro 417.5 million) were recorded, with a profit of $1,409 million (euro 1,278.7 million) in 2022. HE business Between April and June, it increased 3.8% to $22,330 million (€20,264.6 million).
The Walt Disney Company also reported that its media and entertainment division had revenue of $14,004 million (€12,708.9 million), down 1%. Theme park It rose 13% to $8,326 million (€7,556.4 million).
However, its streaming flagship Disney+ lost subscribers in the US for the second consecutive quarter. It currently has 105.7 million subscribers on Disney+, 48.3 million users on Hulu, and another 25.2 million users. ESPN+.