organism regulator related to Norway this Tuesday imposed a penalty fee approximately $100,000 per day to the tech company Aim for using the personal data of its users Facebook And instagram to send them advert personalized.

The Norwegian Data Protection Authority has decided that from August 14, the social media giant must pay a penalty of one million Norwegian crowns (more than 88,900 euros) every day until it stops collecting advertising data from its platforms’ users.

On July 17, the Norwegian regulator told the company, led by Mark Zuckerberg, that users’ online activities, as well as geolocationfor personalization ads considering these are “very obscure and intrusive monitoring and profiling processes”. The ban is expected to last three months.

The Scandinavian country’s blockade is in response to the fact that Meta’s practices would presume a violation of European Union regulations. Data protection. “Meta’s behavioral advertising, surveillance “The intrusion of its users has a negative impact on their data protection rights and freedom of information,” Tobias Judin, head of the regulatory agency’s international division, said on Tuesday.

illegal data collection

The temporary restriction directly harms Meta’s business. behavioral advertising. Companies of all kinds spend billions a year on Facebook and Instagram because both platforms allow them to segment their ads into their target audience, which is driven by heavy user activity tracking.

The Court of Justice of the European Union (CJEU) announced on July 4 that data collection from Meta users illegal, because it is done without their express consent. Norway is not part of the Club of the European Community, but can take national decisions “in cases” based on the EU’s General Data Protection Regulation. urgencyOslo believes the time has come, and therefore became the first country on the continent to impose these harsh sanctions.

Meta had until August 4 to fix this practice, but decided not to “respect” this ban. A spokesperson for the tech company told AFP that Norway is objecting to the decision because they believe they have struck a deal with the regulator last week when it finally offered to comply with EU regulations and offer European users the option to refuse monitoring of their activities. ‘For advertising purposes, according to The Wall Street Journal. Proposal still needs to be reviewed and approved Brussels.