The Russian retail trade company X5 Group, which manages the food retail chains Pyaterochka, Perekrestok and Chizhik, will express its gratitude to experts from various professions employed in the retail industry on the day of trade workers, celebrated on July 22 this year. More than 40 digital banners with creative congratulations will be placed in 11 of the country’s largest cities, the company’s press service reported.
On the central sites of Moscow, Kazan, Krasnodar, Novosibirsk, Tyumen, Sochi and other cities, dynamic thank-you videos “Galya, Marina, Angela, Stepa and all the cashiers for all cancellations”, “Thanks to the retail couriers for breakfast, lunch and dinner in bed”, “Thanks to the retail drivers who got up early so that we can enjoy the fresh bread” will be published.
The company states that approximately 11.1 million people – one in every thirteenth resident of the country – work in the retail industry today.
Nearly 250 professions are represented on the X5 team, ranging from sales, delivery and analytics to IT, media development and ESG. 82% of these are retail employees.
Popular professions include sales assistant-cashier, store manager, store manager, baker, manager and driver.
Rare specialties for retail include kavist, pizzeria, ecologist, recipe creator, chef, sushi master, editor, frontend developer, Data Scientist. Nice congratulations are also sent to these experts: “Thanks to the retail front-end developers for a poke finger and the products are already on their way”, “Thanks to the retail sushi masters for a lot of salmon.”
According to Tatiana Krasnoperova, Director of Transformation and Human Resources at X5 Group, customers are used to getting fresh bread every day, delivery within the hour and coffee for breakfast, but there’s a lot of people’s work behind it.
“On our professional holiday, we would like to express our gratitude to all our 360,000 employees, as well as all those working in the retail industry,” Krasnoperova said.
Also, the company announced the launch of a special landing page where anyone can congratulate their Colleagues or relatives on Trade Workers’ Day. Web site It allows you to create more than 44 thousand unique sticker packs and post them on Telegram.
Previously reportedHe said that the turnover of Pyaterochka franchise stores has increased by 40% since the beginning of the year.