Spanish Institute of Tourism (turespana) in cooperation with the World Tourism Association (WTAIn early July, the first table for dialogue and exchange between Chinese and Spanish tourism entrepreneurs was held in Madrid. Action Plan for the Recovery of Chinese Tourismlaunched earlier this year.
The current forum is one of the most important projects within the framework of the European Union. China-Spain Year of Culture and Tourism.
The Spain-China Tourism Cooperation Dialogue has the support of the Chinese Ministry of Culture and Tourism and the Spanish Ministry of Industry, Trade and Tourism, co-sponsored by WTA and Turespaña.
At the highly acclaimed event, 50 participation of 25 industry professionals from each countrywith around 600 bilateral calls.
As Sanz elaborates, the return of Chinese tourists is already being felt in different destinations in Spain. “We see more and more people from China on the streets of different cities, coasts, mountains and towns in Spain,” he said.
However, for the director of Turespaña, Connectivity is still a topic that should be encouragedTherefore, these days they are trying to improve the connection routes between the AENA airport network between Spain and China and various airlines from both countries.
Chinese tourists are attracted to Spanish cities and their cultural heritage, and their trips span the entire year. Return rate of Chinese traveler to Spain A Global Blue work for TurespañaBefore the COVID-19 pandemic, it was 38 percent, 10 percent above the European average.
in 2019 700,000 Chinese visited Spainthey do An expense of 1,650 million eurosThe numbers doubled those of 2016. Chinese tourists visiting Spain stay longer, averaging eight days, and the average cost has reached 2,600 euros, the highest of any market exporting to Spain.