The Spanish LaLiga premiered their new partnership. EA Sportssports department electronic artsIt will now be the main sponsor of the tournament, which was affiliated with Banco Santander until last year. As a result, all promotional materials related to the competition will be marked with a seal. LALIGA EA SPORTS (with a capital letter). The decision to sponsor one of the biggest leagues on the planet is related to the publisher’s desire to strengthen its presence in the sports simulator market following the end of its official relationship with FIFA management.
Minor league also allies with EA Sports
The alliance between EA Sports and the organizers will affect the second league of our national football, as well as the change of the name of the main league of the championship. With the new agreement, it will be officially known as: LALIGA HYPERMOSIONrefers to one of the systems used by the sports series. Found in the latest versions of the series, this technology combines recordings of real actions with machine learning to improve player movement and physics in sandboxes. latest version HYPERMOSION2It will also be available at ‘EA Sports FC‘, although the development of the simulator remains a mystery in many aspects of the experience.
The developer is planning its debutEA Sports FC‘, for September of this year and his goal this season is huge. It is nothing but maintaining the dominance of the virtual region established over the last decade. Despite the name change, EA Sports’ next football game should have several elements of the ‘FIFA’ series in its structure. In other words, its makers will continue to highlight the most popular aspects like mods. final teamas well as including teams with official licenses from major leagues around the world.
a generous boss
Electronic Arts spends around 30 million euros a year on main sponsorship, to which must be added another 30 million euros that the game publisher has already contributed to LaLiga. In total, this is a much higher amount. 17 million € that the naming rights have been transferred to the Bank headed by Ana Patricia Botín. In any case, LaLiga’s marriage to the developer of ‘FIFA’ (future ‘EA SPORTS FC’) is creating a lot of prospects for the brand to be recognized among the young public. As a result, league executives believe the competition will gain popularity with different audience levels as well as growing their coffers.
Revolution in the palm of your hand
The new era is coming OTT turns into “LALIGA+”. In addition to the name change,LALIGA ushered in an era change this season thanks to its strategic partner Electronic Arts Inc for the next five seasons. In addition to brand change, audio-visual innovations or new nomenclature of competitions, LALIGA OTT is also improving with this new one. era: will be called LALIGA+ around the world, including Thailand and Indonesia, and will include improvements in usability, design and content”, details a press release issued by the sports agency.
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