Change of scene in Colvin. The founders of this online flower sales company They step aside and start searching. new CEO this allows to accelerate the “path to profitable and long-term growth”. That is, the arrival of benefits. The company is more persistently committed to this strategy, which it launched at the end of 2022, as a way to increase the price of money and adapt to the global conjuncture. investor alertprovided a flow of money from promising companies to companies that make a lot of money and grow smoothly. The move to turn Colvin in that direction is also a extraordinary money injection Existing investors of the company
In this way, partners such as the national fund samaipataItalians Q101 anyone Milan Investment Partners and the French IDInvest or, in particular, EurasiaThe person managing this operation invested another 6 million euros in this operation. This injection, valued by the company’s founding partners (and now CEOs), exhibition bastards And Andrew Cester“Give Colvin a good cash position for new challenges” and “message support” from investors.
“This should be the last round,” explains Cester to EL PERIÓDICO of the Prensa Ibérica group. “What we do make sure the company has cash on hand and is capitalized for, after difficult and difficult periodadapt to new conditions and turn to profitability” he deepens.
This period, which they considered settled, meant the closure of the areas that lost the most money. german market or business wholesaleThis meant giving up 75 workers, more than a third of the workforce. After this cut, a total of 120 people work in this company.
Different strategy and management styles
Exactly this Wednesday morning, the media outlet ‘La Información’ announced that the company was not having a good time. According to this article, first and foremost as a fueling company funding roundsthe past year and a half paid a heavy price colvinwould see its market value fall between 40% and 50%.
The official version, released in a statement this afternoon, is that Colvin has reached a state of maturity. different strategy and management style. “It’s time to think long term, sustainable growth and snowy“The founders explain in this document, where they also make it clear that they will continue to remain committed to the company and to be involved as shareholders and directors.
“We are entrepreneurs, people who love to create, innovate, test… the profile was good for the first 6 and a half years but the truth is after a transition and adaptation periodThe long-term plan is very different”, explains Cester. “We believe there are many professionals out there who have experience leading such a company on the path to profitable growth”, he concludes.