My job is working and I will tell you how to do it. Three examples of success

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carmen lancho

The business fabric created by SMEs in Spain provides a vital boost to the country’s economy, not only because they account for 66% of employment, but also because of their capacity to encourage young talents, stimulate local economies and move skills to other countries. Formulas positions itself at the forefront of highly specialized industries.

According to research, starting a business is not an easy task, and in general, about 60% of SMEs do not live past the first five years of their lives. Situation of SMEs in Spain compared to other European countriesPrepared by Cepyme, the employers’ association for small and medium-sized companies, with data collected by Eurostat between 2014-2019.

However, there are many who have succeeded. There is no secret formulabut if many experiences to shareeach with their own perspective and their own industry.

Take advantage of the competitive advantage

in 2012 Greenkeeper Iberia He started his journey by establishing a factory to produce ethylene absorbing granules to extend shelf life of fruits and vegetables. The company specializes in dumping this chemical and its beginnings were not without problems. This financial part it was the hardest.

For Jacob Vidalcommercial director of the company known as Madrid’s SME of the Year in its latest edition SME Awards this grant Santander Bank and the Chamber of Commerce, the main challenge they faced was the constant checking of their businesses. expense structure and eligibility with all earned commitments, maximizing the personal efforts of partners in every aspect: travel, factory and administrative work. His strategy turned to: penetrate and catch Sunday already existing through a product i always have competitive advantageand he says, “if it’s not met, we won’t put a product on the market.”

They also made a great commercial effort in their search for new distributors in the main fruit producing countries.

Vidal is aware of the importance of small and medium-sized companies as they are the real engine of the economy for a country like Spain. He says his presence is “crucial for creating jobs and serving larger companies.”

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