HE business ecosystem currently going through a process Transformation process Which diversity and equality The relationship between men and women emerges as a fundamental element of development. More and more companies are advocating cutting costs. gender differences Promoting inclusive policies that respond to the heterogeneous reality that still exists in the workplace and that characterizes 21st century societies.
problems like female talent holdingthe presence and visibility of women in the business world and access to senior executive positions These are some of the challenges that arise to achieve the ultimate goal of true equality between men and women in the professional setting. under the title eWoman: diversity, a business opportunity, SPAIN NEWSPAPER, He organized a motivating and inspiring meeting in Madrid from the Prensa Ibérica group. Caixa Bank, hosted by iberdrola and in cooperation womenwith various presentations by leading women of national and international companies great difficulties faced by companies in their efforts to advance in equity.
The event contained a session coaching taught by use arregui And Ignacio Alonso Garciaprofessionals Cambyo. In dynamics based on interaction with the audience, various exercises were performed that encouraged the audience. motivationencouraged interpersonal trust and they are one fluent and effective communication among the women participating in the event. Among other goals, coaches The importance of Cambyo was conveyed to the participants in the sessions.and learn to identify improvement potentials and often overcomes the barriers that prevent human beings from fully developing their capacities.
Anais PerezCommunications and Public Relations Director Google Spain and Portugal, He pointed out that the responsibility of companies is not only to recruit female talents, but also to “train” them. It drew attention if companies didn’t take it seriously. diversity, equality and inclusion (DEI) policies, they do not provide references for women to develop their professional profiles and do not provide the necessary flexibility to manage their business according to their needs. Anaïs Pérez also said that if you do not work in this direction, companies “they will lose this ability and they will not develop products and services that represent the entire population,” he said. diverse management team 25% more likely to have it. better profit at the end of the yearby those who do absolutely nothing”.
Anna Quiros, Director of Culture and Development at Caixabank, For his part, he stressed that the financial institution he works for is committed to diversity and equality. “We thought that there is no other way to work; Only people with different ideas and perspectives can help you go further,” he said, noting that CaixaBank “has diversity”. built into DNA“. Quiros, diversity plans to develop”at the highest level“and when they find their reflection corporate strategic plans. He underlined the initiative in this regard. connectionIt was initiated by the eighty main directives of his company, which reinforced the commitment made by the management of the company’s financial assets. accompanying women andn business development. He declared that his aim was to secure women’s access to all shipments on equal opportunities, to further articulate a participatory program that “includes men, not excludes them”. “It’s a bank-wide program because otherwise it just doesn’t work,” he added.
Ainhara Vinaras, Managing Director of the company’s Prestige division in Spain shiseidoHe agreed with this idea and reaffirmed his belief in “diversity of thought, culture and race” as “”.enriching value for company cultureHe admitted that he never ceased to be amazed. ability to transform society and the world“owned and emphasized by both men and women”diversity is key for all of us to continue.”
Lula Ballarino CEO women, All people, regardless of gender, are entitled to jobs, promotions and professional development opportunities‘ and he underlined that, for this more equal representation Inclusivity is essential in both companies and management teams. “Women represent a significant portion of a society’s talent and by allowing them to participate fully in the economy, innovative ideas, the competition power And job growthAnnounced.
Promotion and growth
This presence of accompaniment Although it is located in all layers of the work texture, it continues to be one of the preferred ones, especially in high places. goals pursued by feminism at work today. encourage effective growth of women in their work and chance of promotion Within organizations, special promotional plans It allows the development of professionals. Ainhara Viñarás, in many cases womenwe are more ashamed and more fear than men tell me what we want: I want that position, I think they should pay me more, otherwise I want to take this training”. urged everyone not to be afraidlaziness or shame “because we have every right and no one can defend our ideas better than we do.” “We want to continue to accompany women in their personal development. preliminary directives CaixaBank’s leap and directives see us every day parity commitment‘ said Anna Quiros.
The CaixaBank representative admitted despite the project. connection created with the purpose strengthen the presence of women finally became one promotion platform to other diversities. The company today “a national and international criteria supporting effective equality.” He insisted that his company was working “from culture and leadership“Because it’s important participation of all people organization, leaders and professionals in any field, to achieve the common goal together.
Anaïs Pérez stressed the importance of every professional knowing his or her own story, What is the image it reflects? What is the concept of people inside and outside the company, and especially those who will go to the company at a particular moment? support your promotion. “It’s something we forget and men do very well selling your stories we are working and we focus on solving problems,” the board complained.
At this point, womenbe clear about your goalsknowing and knowing their abilities and how they want to develop them What are your strengths and how to exploit them”. “You have to Take time for what you can do in improving what you do well,” stressed the Google Spain and Portugal representative. have “allies” helping from a privileged position”claim that the company is more diverse and fairer for all”.
women’s leadership
In this sense, Viñarás women leaders, because “a woman the type of leadership that benefits us and it is complementary to the masculine”. women’s leadership account, according to him, with a series “Features that provide a different value Like consensus-based leadership, it involves complicity, offers greater reach and emotional security.” safe and reliable environment where everyone can openly express their ideas and contribute, as well as give up and delegate in exchange for more commitment and engagement.” He briefly stated that it was “basic.” to lead with respect knowledge and honesty.
Lula Ballarino added empathy, emotional communication, problem solving approach, change management or strategic thinking, women’s leadership in companies. He also pointed out that there is such a relationship.enriches group dynamicshelps identify new market opportunities, anticipate risksto address the challenges and in addition, direct impact on results jobs in companies”. gender diversity in leadership teams can help avoid impulsive or biased decisions and one more balanced approach towards risk management,” he added.
“in technology we really have problem of representation in management positions“, Google recognized the directive. Anaïs Pérez had an influence reality where it was sunk world of technologywhich is “practically commanded by men”. He also emphasized the studies carried out by companies that are experts in their field.regain female intelligence Within this industry and make it more diverse.
future challenges
Ainhara Viñarás said she is struggling to “achieve a future where they can come” for her daughters. decide what they want to do and expressing their thoughts openly and freely.” “I think diversity is positivehelps us accept other points of view of respect and tolerance“We are very pleased with the achievements, but we are also aware that we will succeed. there is a lot of work to be done“, he assured. “To face it future challenges We will need diverse, committed, empowered people and beyond programmatic actions; This will not be possible without different perspectives,” he said.
“We are experts in choosing the arrangement,” said Anaïs Pérez, and female target “not to work harder, choose betterThat’s why he encouraged women to “get started”. own their life and choosing what projects they want to do, how they want to do it because otherwise others will do it for them and they will be the ones to promote in the end”. Lula Ballarino,gender diversity reflects customer diversity, consumers and employees who provide a better understanding of their needs and preferences.” “Betting on diversity is not only important, but also also contributes‘ he finished.