The most important thing when it comes to the big European economy you are wondering about buy a product for Internet the point is be at a discount and let it be cheapest option; but nobody cares that much return conditionslike the Spaniards. Meanwhile Germany, FranceAnd Holland only 9% of consumers cite this as a priority (11 percent, Italy), here for 17% of buyers. In France, it goes even further that the product is sustainable and comes from a well-known brand in the Netherlands.
This is one of the conclusions reached by the USA. annual report on the future electronic trade that they detail veepee, IESE And Weighbridge. It shows that Spain is one of the most established economies. normal return (9% of consumers say so), but France leads the way. In any case, the rate is four points higher than before. Italy And Germany and many do so because the product is not as expected or arrived in poor condition.
Interestingly, however, of the five countries surveyed, the Spanish consumer feels the least comfortable returning a product purchased ‘online’. Therefore, perhaps, the proportion of those who say find online, among friends even on your own physical store before buying online, it is almost always higher in Spain than the European average indicates.
“The Spanish consumer cares more (and therefore more willingly to accept a price increase). social perspective Above the environmental ones compared to their European counterparts,” he adds. IESE professor, Íñigo Gallo. “There is a social motive, for example, to prioritize local producers or to eliminate child labour,” this expert summarizes. Another uptrend highlighting those responsible for the study is buy used products.
‘E-commerce’ is growing
Beyond that, the global reading is that electronic commerce continues to grow in Spain. Although it is well known above all, it does this more than any other European country. France anyone GermanyThey have a lot of advantages in this field. Thus, although 41% of consumers in the first case and 38% in the second case in these two economies say they shop online more this year than the previous year; inside Spain anyone Italythis rate rises to 50%.
“In the post-explosive context of e-commerce, we find ourselves in a qualifying period marked by new opportunities hand in hand technology, innovation And Sustainability“, Says Head of Veepee in Spain, anja brehm. “Moreover, trust is key to connecting omnichannel consumers who today value fast, accessible and personalized attention more than ever before, both in the ‘online’ channel and in the physical store,” he adds.
In any case, this report reveals that the European consumer currently tends to use only one channel, yet does not combine the two formulas: only 19% of consumers in Spain search for the product online. Internet and in the end they buy it shopping centreand only 16% go the other way.