This European Commission digital platforms like Facebook or YouTube this Monday.registered to the European code of good practices against disinformation, start identifying and flagging user-generated content right away Artificial Intelligence circulating on these platforms.
This is the main innovation of the meeting, initiated by Brussels by Vera Jourová, Vice-President of the Community for Values and Transparency, at the standing working group meeting of the code of good practices, which will become mandatory from August. new digital legislation enters into force.
“Existing code does not consider such tools, and this working group firmly aims that code evolves and adapts in light of technological and social advances,” explained the need to control the content produced by this new technology.
In this sense, Brussels wants technology giants to step forward in the detection of fake content produced by Artificial Intelligence, and to be able to detect this content, as well as to mark this content for the information and protection of the user. Regarding possible deadlines, the European Administrator expects that labeling of this content will be done immediately given the proliferation of AI applications.
The Czech commissioner stated that he was working to secure freedom of expression in Europe, but he did not see any rights. “Let the machines have freedom of expression”. “We need to work on codes of practice based on this idea,” he said, noting that these technologies open new avenues for knowledge, but also present “new risks and negative consequences for society” regarding the spread of disinformation.
JOurová assessed that 12 new digital companies have joined the group, so there are already 44 signatures tied to the code.It will bridge the gaps between mandatory disinformation commitments under the Digital Services Act (DSA).
Alongside increased control over AI-generated content, the European head of Values and Transparency has asked companies to tighten the siege of Russian disinformation amid the military occupation of Ukraine.
“War is not just weapons, it’s also words. Russia’s war on disinformation against the democratic world began years ago, after the annexation of Crimea. We’re seeing massive disinformation campaigns in Russia produced by pro-Kremlin sources,” investing enough money into the content verification work.
Twitter is leaving its code of conduct
This was the hallmark of Monday’s meeting: output twitter this groupThe Czech policy, which became official at the end of May, stated that the activity of the social network will continue to be monitored and the provisions of the code of good practices will become mandatory from the implementation of the new one. law in august
“We believe that it’s a mistake Twitter. He chose the hard way and confrontation,” Jourová warned, adding that Twitter’s position and actions “has drawn a lot of attention” and that its compliance with EU law will be “vigorously and urgently reviewed”.
In this sense, he promised Brussels. will act “quickly and effectively”, according to the level of risk arising from non-compliance with content control and anti- misinformation rules. “We see the negative impact of non-compliance and the Commission will be efficient and agile enough”, he argued.
The code of good practice created in 2018 applies to approximately thirty companies dedicated to digital services, including *Meta, tech giants such as Mozilla, Google, Microsoft and TikTok.