This European Commission wants digital platforms tag content produced by artificial intelligence and that they will do so “immediately” before it takes effect at the end of August 2014, to strengthen the fight against disinformation; Digital Services Law (with its English abbreviation DSA). It has been claimed by Vera Jourova, Vice President of the European CommissionAfter meeting this Monday with 44 signatories Code of Conduct against misinformationbetween them Meta, Google/Youte, Microsoft and Tik Tok among others.
“Generative AI can be a good force, but it should also be mentioned by the dark side,” the curator said in a brief speech to the press. “new risks” the potential ‘negative consequences for society’ of this technology.
Anxiety Brussels It has skyrocketed in recent months. tools like ChatGPT And Can create Bard from Google complex content Image makers can create photos and videos of events that never happened in seconds, and sound-generating programs can emulate sounds from a small sample.
New security measures
According to Brussels, all this poses new challenges that require a two-pronged response, especially in the fight against disinformation. First of all, with “immediate” initialization new security measures to prevent the use of such services by “malicious persons to produce false information” among citizens.
Second, by creating platforms that have the potential to spread AI-driven disinformation. tag content obviously, so users are aware that the content is produced by artificial intelligence. “We want platforms to label
In the production of AI, but also distracted by many different things, in a way that the normal user can clearly see it,” Jourova added.
Twitter Review
This struggle against disinformation It will become a legal requirement for 17 major platforms and two search engines as of August 25. Digital Services Law and some commitments in the contract good practice code It will be mandatory that the currently volunteer and Twitter company decided to leave a few days ago.
“We believe this is a Twitter bug. Twitter took the hard wayThey chose to confront. We noticed this in the commission. “We already know this is optional, but make no mistake: Twitter has drawn a lot of attention by abandoning the code, and its actions and compliance with EU law will be rigorously and urgently scrutinized,” said Jourova. Elon Musk He did not receive much explanation from himself as to the reasons that led him to take this step.
According to this JourovaHE code of Conduct not only is it the right thing to do, it also helps signers to implement the Digital Services Act and Digital Markets Law and the bluebird group knows “very well” what to do.
Reduce risks
The commissioner did not want to predict what will happen in September after DSA’s obligations become mandatory, but noted that they will be scrutinizing the measures taken by the company from August of this year. “reduce risks” and take countermeasures illegal content.
“It would be sexy to say that in September of this year they would receive a penalty of 6% of annual turnover. Forget about it. I didn’t say that because of course I can’t predict the reaction. We will need to be very objective when evaluating the measures adopted by each of the platforms. “Twitter knows very well what to do because the Digital Services Act is very clear on some of the obligations.” Police station reminding that the company has been collaborating with Community Executive for years. “There were very competent and committed people who understood that platforms had to take on a lot more responsibility,” he recalls.