with little time to eatfast food chains or fast food They are taking over the youngest gastronomy market. In free time, hamburger restaurants that offer home delivery and take-out (take-away from work) attract great attention.
Classic chains have been doing this for a long time: online apps McDonald’s And burger king According to the latest available data, they are the leader in Spain with a 33% and 38.3% market share in 2021, respectively. They went digital. Burger King Spain closed last year’s total turnover with 905 restaurants (585 owned and 320 franchised) with 1,300 million euros. McDonald’s restaurants, on the other hand, have the highest average turnover in Spain with around two million turnover per location per year. The multinational company plans to reach 700 stores operating in Spain by 2025, with an investment of 250 million. This fast food restaurant chain closed the third quarter of 2022 with a net profit of $1,981.6 million, according to the latest published figures.
Differentiation profession
The endless rivalry between these two hamburger chains continues with similar business figures. But now they coexist with other newbies who were born with a clear vocation to distinguish themselves from them and above all the concept of junk food. Already there are those who dare to call them chains. gourmet fast foodis nothing but fast food prepared with higher quality ingredients. Immorality is one of them, but not the only one.
He became a direct rival of Aleix Puig. This is the Deleito hamburger chain headed by another former Masterchef 8 competitor. Albert Grass. It opened its doors in Barcelona in 2022, and the company has guaranteed it will close this year with four restaurants and a turnover of over one million euros.
Although goiko is undoubtedly the most established in Spain. It has 107 restaurants spread across the country and billed a total of 103m euros in 2021. The company is controlled by the L-Catterton fund, which bought it for 120 million in 2018 and took 80% of its shares. The company sold nearly seven million hamburgers last year and its workforce totaled 1,779 employees. At the end of the year, it was also revealed that Uber founder Andoni Goicoechea was spearheading the capital raise with the Uber founder’s ghost kitchen venture. Travis Kalanick.
new players
Goiko and Vicio have been joined this year by a new player who is already leading the way in the market. That’s El Salseo, a newly launched hamburger chain that started operations this April with 29 stores spread across 24 Spanish cities, all for online orders only. The firm was launched with an investment of two million euros raised in a funding round with cryptocurrencies 1.7 of which 60 investors entered. The initial value of the business is more than eight million. The menu is based on burgers created by the chef. Ramses GonzalezHe received a Michelin star for his CanCook restaurant in Zaragoza.
Finally, the figures for the hamburger stand stand out. FitzgeraldClosing the year 2022 with sales of more than 1.5 million hamburgers and turnover exceeding 17 million Euros in Spain. Founded by the banner brothers Mario And Carlos Gelabert In 2013 on Torrent (Valencia). Currently, the Valencian Community has 19 establishments and 380 employees in Madrid and Albacete.
To these national chains we must add international ones. If we talk about the hamburger world, it is worth mentioning. five menClosing 2021 with a turnover of 24 million euros and thirty stores in the country. And it is important to underline the role of the group. restaliawith different brands, including Good Burger (TGB). Although disaggregated data are not provided, the hamburger restaurant sold 13 million hamburgers and the group achieved a turnover of 33.4 million euros in 2021.