Roller shopping carts are unbeatable. The company from Alicante last year Over 60% penetration rate In the Spanish market, that’s them absolute leaders this segment, according to data from consulting firm GfK, which the firm released on Thursday.
group server family Germans Server generated over 100,000 revenues – including merchants from Rolser USA, Saigon Bags and Rolser Online 20 million euroswho placed them Above 2019 dataThe exercise that the company references in the face of the deterioration in 2020, Pandemic It artificially increased its sales, as cars became a kind of safe way to get out during quarantine.
the company already exists 60 years producing this product at its facilities in Pedreguer 21,000 square meters factory. In this sense, cars about the purchase 80% of your billwhile dividing among the rest bags, stairs And ironing table, According to the firm’s CEO, one of the products the firm has the most prospects for diversifying its revenue is, Vincent Serversharing this position with his cousin Mireia Server.
Despite its high quota, the administrator guarantees: They still see a run in the Spanish market keep growing. On the one hand, because they still think they can Scrape some points on your opponentsbut also due to the inclusion new generations in the use of the shopping cart.
In this context, Server is a Increase in the number of customers aged 30 to 45 years. Many have discovered the usefulness of the wheelbarrow during the pandemic, but also because of new lifestyle habits and a greater trend towards local buying.
On the other hand, the company also has important expectations for the markets. export marketreaching more than 60 countries United States, France, Argentina and Japan as main customers. In the latter case, the firm adapted the size of its cars to the smaller average height the Japanese had to make them easier to use.
Some approximately representative shipments abroad 25% of your income. The company also continues to search for new destinations. For example, he is currently analyzing his possible return. BrazilThe largest market in South America.
On the other hand, the firm also maintains an important commitment to innovation and the development of new products. Thus, in the last year alone it has invested more than one million Euros in machines to improve its processes.
In the same way, Rolser is entering the caravan of sustainability by using more and more ecological materials. Thus, Pedreguer company won the Red Dot Award, one of the most important design awards in the world, with the Clec Termo Eco 8 Plus model, which has become a fashion. The first 100% recycled and recyclable car on the world market.