HE job change The Swedish giant is forcing Ikea into a deep transformation from the sale of furniture. Spain plays a relevant role. One of the sectors where this transformation and growth is experienced is logistics. As reported by the company, a logistics planstorage and distribution will include a 90 million euro investment in two years. The goal is to deepen omnichannel commitment and increase sales over the web. According to company sources, the four main areas of the plan focus on opening new logistics centers, increasing store capacity, transforming them into regional logistics centers and making new deals with suppliers. Under these pervasive strategies, what will lead to more relevant changes for customers is the emergence of more Ikea commercial distribution centers across Spain’s geography as it is confirmed that using Postal Services causes more desirable problems.
In particular, the Spanish subsidiary planned An ambitious expansion plan that plans to open 40 new contact points this year: 12 sales points and 32 order pick-up points in different formats. A map that will continue to expand in the coming fiscal year, with the projection of doubling these points with the opening of 11 sales points and 26 delivery points. In total, it currently has up to five different point formats and more than a hundred locations, as well as more than 2,300 pick-up points between its own and third-party operated ones. Some drop-off points are open 24 hours a day, seven days a week..
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For example, in Barcelona, multiple product delivery points are planned that will make visiting traditional large-format stores in the city less and less necessary. At the same time, Spain is a testing ground for setting up more specialized Ikea stores, such as those intended to serve offices or the food and beverage industry. Ikea’s competition for extensive bar and restaurant or office reform will cause an earthquake in the rehabilitation industry, a new market.
As a result of this logistics plan, Ikea will create More than 450 new jobs. 25% of the Ikea workforce is responsible for logistical tasks such as order preparation. The first regional logistics center will open at the end of June in San Sebastián de los Reyes (Madrid), one of the strongest transport and distribution centers on the Peninsula.
Kristien Nuyts, director of ‘Fulfillment’, a member of the management committee in Spain (while some multinational companies determine the logistics area), said in a statement that he thinks the change in the business world and the increase in internet sales are pushing the company. “progressing” into a new dimension. In its last fiscal year, Ikea had a sales turnover of 1,820 million euros, 8.2% more than in 2021; The ‘online’ channel recorded 22% of the turnover with 406 million euros. Improving logistics should make processes cheaper and improve customer relationships, which are somewhat more complex when agents are used.
New logistics centers are planned to open, such as those announced in Illescas (Toledo) and Antequera (Málaga). 60 million euro investment – and a new one in San Sebastián de los Reyes (Madrid) – 20m euros – to strengthen the logistic capacities of the stores, as with its 13 large stores after the projects. It also chose to have some stores act as regional logistics centers, as in Jerez, which supplies all of Andalusia; Zaragoza, which is also interested in Navarra and La Rioja; Valencia de Murcia and Valladolid all north of the market. The investment in the second case is 10 million Euros. Finally, its plans include redefining agreements with suppliers, for example the new alliance with DHL for the management of the center in Illescas, which has been in operation since March and takes over part of its ‘online’ operations, especially retail orders. (packaging), for the entire national territory.
According to Ikea calculations, They will be able to deliver products to 80% of the population in Spain within a maximum of 48 hours. There are currently more delays than expected, especially with shipments to more distant populations. “Today we have reached 80 locations where we have delivered large orders and more than 2,000 case orders, and we will continue to do so.”. We have big plans for Spain”, Kristien notes.