Robots that mimic charisma can increase the productivity of groups of people. article about it published Boundaries in Communication.
The scientists selected five classes of students to participate in a creative task. Volunteers were told they were testing a creativity development workshop where they would brainstorm a new brand of chocolate. The workshop was led by a robot who presented the task, reassured the student teams that there were no bad ideas, and then congratulated them on completing the task and asked them to fill out a questionnaire to evaluate the workshop. The survey questions were about the robot’s performance, the students’ own views on how their teamwork was going, and the success of the session. The authors also measured the creativity of each session by expressing the number of original ideas and their complexity.
As a result, the group working with the robot with a “charismatic” (possessive) voice evaluated the mechanical coordinator more positively, evaluating it as more charismatic and interactive. Their perception of working together was more positive and they produced more original and complex ideas. They appreciated teamwork more. However, listening to the uncharismatic voice, the group saw itself as more coordinated and efficient, perhaps because the less charismatic leader forced team members to apply to a better organization. But the ideas they produced were smaller and of lower quality.
Therefore, it is necessary to take into account the charisma of the simulated personality of virtual assistants in order to increase the creativity of students or employees.
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