They are one of the world’s greatest heroes. Shopping cart, and therefore, one of its greatest victims general increase in prices: Almost all Catalan consumers in 2022 fresh products in the supermarket and just over 60% say they have reduced their intake of these products because of this. how is this Fifth edition of the Aldi Fresco Observatorya study that also concluded that much more was spent on frescoes in Catalonia than in the whole of Spain.
They talk about products like bread, Delicatessen, eggs, meatHE fish And shellfish And fruits and vegetables. According to this analysis, the annual budget allocated for the purchase of this type of product in Catalonia was 2,089 euros, almost 200 euros more than the 1,901 euros reflected in the work at the state level. This figure, by the way, is practically the same as the previous year, so decrease in fresh product consumption It’s common because if the same thing were bought, the expense would be much higher given the price increase.
” value for money (74.5%) and quality (55.1%) remain the most considered factors when purchasing fresh produce in the Catalan community”, noting a survey of 3,200 people and their assistance from Aldi, who conducted this study. Weighbridge And feeling. However, “consumers inflationary context we live and price When it comes to purchasing fresh produce from the supermarket, it is consolidated as a key element for nearly half (49%) of families,” they explain.
It’s not surprising, then, that three out of five customers in Catalonia said they bought fewer fresh produce this year. In fact, the report reveals that demand in Spain fell by 8% compared to 2021.
Fruit, vegetables and meat
Despite this, data collected by Aldi shows that fresh produce continues to take up a significant portion of the market. annual budget consumer food: such products account for 43.2% of spending, according to the observatory. Leaders in the ranking fruits and vegetables, with 37.4% of the payment; later fresh meat (25%); the Delicatessen (15.3%); And fish and seafood (13%).
In fact, this chain’s internal statistics show that 8.5% more fresh produce was sold at this supermarket in 2022 than in 2021. price increaseAldi’s discount model, which integrates the necessary experience and knowledge to provide continuous adjustment of processes to save price for the consumer, gaining special attention ”they argue from the chain. “The effort to control prices and continue to provide consumers with ways to save money, especially on such essential items that are most present in the Spanish shopping cart, was crucial.”