Analysts at Bnovo, a cloud-based revenue generating service for hoteliers, analyzed data from more than 15,000 accommodation properties with more than 14,000,000 bookings per year. Based on these data, it can be seen that after Booking.com’s departure from the Russian market, a list of leading booking services was created, which consolidated a significant part of the traffic. “socialbites.ca” got acquainted with the results of the study.
According to the analysis of Bnovo data for the first quarter of 2023, the ranking of reservation services is as follows: Ostrovok (Emerging Travel Group) ranks first with 34.40%, Yandex Travel ranks second with 16.30%, 101hotels.com is third with 10.30%, Sutochno.ru is fourth with 9.10% and Bronevik.com/MTC Travel is closing the top five with 8.00%.
The list of leaders in terms of the number of accommodation facilities connected to each booking service is as follows: Ostrovok (Emerging Travel Group) and Yandex Travel also maintain the first and second places with a share of 77.12% and 76.73% connected properties. Sutochno.ru ranks third with 57.88%, 101hotels.com fourth with 48.60%, Tvil with 47.99% and Bronevik.com/MTC Travel with 46.07%.
“Previously, one out of every 3 reservations was from Booking.com. Now we see that Russian booking services have collectively occupied its niche. We see that a significant share of traffic is consolidated by a few big players and there is no longer a monopoly in the market like before. “We’re seeing the same trends in Asian markets, particularly in China, where there are five leaders,” commented Valentin Miklyaev, CEO and CEO of Bnovo, a cloud service aimed at increasing revenue for hoteliers.
Alexandra Naumova, COO of Bnovo, the cloud service aimed at increasing revenues for hoteliers, added that according to the first quarter 2023 results, Russian accommodation establishments process the majority of reservations offline. Bnovo PMS manually generated 58% of total sales. Hotel operators received applications for such reservations via the feedback form on the hotel website, social media, email, phone or instant messaging.
Previously in Roskachestvo in your name best hotel reservation services.