The memory of the Second World War influences the consumer preferences of the Chinese. Reported by the University of Toronto.
A full-scale war between Japan and China began in 1937 before World War II and ended with Allied victory in 1945. European fronts. The Japanese army was particularly violent towards civilians.
Zachary Zhong decided to find out how the demand for Japanese cars had changed in Guangxi province in 2012, when the territorial dispute between China and Japan escalated. Guangxi had the highest rate of civilian casualties of any Chinese province during the war, and parts of the province remained uncaptured.
After the conflict escalated in 2012, it was revealed that the seized counties experienced a 6.8% decrease in sales of Japanese cars and a 5.3% increase in sales of Chinese cars, compared to unoccupied Guangxi counties. These effects were stronger for larger, more expensive cars and in counties with a higher proportion of people born before 1936. The effect was not short-lived and lasted for more than two years. The effect was visible despite the fact that Japanese cars were produced in China in Sino-Japanese joint ventures. However, models with lesser-known Japanese names weren’t too affected, and locally-branded cars produced in joint ventures weren’t affected at all.
The author concludes that the obvious way to reduce the decline in sales is to create local brands by foreign firms.
Formerly paleontologists saidwhere live “bagels” live obama 550 million years old.