porn actress apolonia lapedra protagonist A giant canvas hanging in a building on Alcalá street in central Madrid. It is the groundbreaking image on which it was released. New hamburger chain El Salseo launched this week with 29 stores spread across 24 Spanish citiesall for order exclusively online. Two of the organizations are in Zaragoza, where the project was promoted. Aragonese businessmen from the meat industry and food that promises to revolutionize the industry Food delivery (delivery) with an aggressive marketing campaign.
It was launched with the company. an initial investment of around 2 million eurosmost of them (1.7) caught a funding round with cryptocurrencies, counted among the collaborators platform youtuber OhanaDigital, they entered 60 investors He’s valued his business more than 8 million times. Behind the project A well-known Aragonese producer who artisanally makes fresh sausages,is both a supplier of the brand’s products and a local bread maker. Their identities are not disclosed for confidentiality reasons.
Letter based on hamburgers created by chef Ramsés González, Zaragoza restaurant awarded a Michelin star Can cookand based on “proximity and maximum quality” products.
“We want to democratize luxury”, This newspaper guarantees Alvaro Mateo The CEO of the brand, who leads a management team of two young people from Zaragoza: Sergio Otin as head of marketing and Maria Sanchez, R.Operations Manager. “We are very different from our competitors in brands and products. We offer real and quality meat with faster delivery times”refer to as differential features.
With the support of Glovo, the company starts its journey by directly facing its competitors. Vice, Fitzgerald or TGB. throws to the first commercial pique On the advertising canvas that hangs in the center of Spain’s capital where the phrase can be read “I understand your desire but I have mine”, a hesitant message to an opponent who took part in a similar campaign a few months ago Goiko Grill.
Two stores in Zaragoza In the Casablanca neighborhood and around Plaza Europa. In addition to the capital of Aragon, “luxury” burgers for around 10 euros From last Thursday, Vigo, A Coruña, Gijón, Oviedo, Santander, Salamanca, León, Valladolid, Pamplona, Barcelona, Sabadell, L’Hospitalet, Badalona, Sant Cugat, Valencia’ They can also be ordered (two pieces). establishments), Alicante, Murcia, mostoles, Madrid (four), Vitoria, Bilbao, Barakaldo and San Sebastián. It’s all about the spaces not open to the public not for the preparation and delivery of food orders.
company that owns an ambitious expansion plan, will open new stores in the south of Spain in the near future, especially Seville, Cordoba, Granada and Malaga. Thus, the firm starts its journey by being located in more cities than its direct competitor Vice, Fitzgerald or TGB.
there is salsa staff of 45, nine of them make up the team of the commercial office in Zaragoza. From food distribution The digital platform Glovo is in charge.
The new concept of clean kitchens
El Salseo presents itself as an Aragonese startup with a new business model based on R&D. white kitchen or clean kitchens that “fix the drawbacks” known as ghost kitchens (dark kitchens) that are the subject of controversy in Barcelona or Madrid because of the smell and noise With the couriers waiting for minutes at the doors of their workplaces, they are causing discomfort to both the neighbors.
Through these techniques they explain from El Salseo, the food. “They are always carefully selected from local producers, they are cooked and then -in IFS-certified plants- they are shredded by different standardized processes. When they’re done, they add, they Packed in protected atmospheres that guarantee all its properties without the need to add preservatives or additional additives. From the kitchen, they go to the buildings used as distribution points when they are to be served, “self-renewal without the need for traditional cooking”Therefore, they do not produce smoke or odor.
about development of the fifth interval, According to the company, this category includes products that avoid traditional preservatives in the food industry and seek far lower loss, contamination-free and error-free cooking processes. “A much more efficient, cleaner and sustainable model”, get out of the company.