Caixabank signed an agreement with Google “accelerate the transition of being towards the environment” ‘cloudy‘ and push innovation in data analysis technologies for the next few years”. The bank with CEO Gonzalo Gortazar will use the services of the ‘cloud’ division of the technological multinational company incloud computing’, data analysis and develop “artificial intelligence” new financial services And accelerating digital transformation organization”, according to bank sources.
After acquiring Bankia in 2021, CaixaBank is now the leader and has the largest branch and ATM network in Spain and Portugal, with more than 20 million customers. Digital banking market with over 11 million customers on that channel, Gortázar explained that exactly what is currently sought with artificial intelligence during some of the banking sessions at IESE in Madrid on Wednesday is “this, productivityAccording to him, there should be a filter and human control, and these should be applications in closed environments, because privacy is “key” as it deals with sensitive customer data.
Negotiation for this contract with Google has been maximized, given the bank’s strategic emphasis on cutting-edge technology and different tools and processes across the organization to improve its commercial offering.
According to Luis Javier Blas, CaixaBank Director of Media, the deal innovation partner ecosystem from the bank. CaixaBank has its own technological services and several top providers such as IBM or Oracle, among others. For example, the bank has an alliance with Microsoft to explore how to leverage the metaverse or artificial intelligence.
One of the aims of the agreement with Google is to “work together on ‘data analytics’ and support the digital transformation of the entire asset”. Currently, complex information analysis offers great potential for many activities. And this, especially if combined with new technologies such as artificial intelligence that support systems self-learning and ‘cloud computing’.
Bet on innovation
Bank in recent years betting on innovation in the financial sector. According to both parties, the agreement with Google Cloud will help support this data-driven strategy and develop the organization’s capabilities.
Isaac Hernández, “country manager” of Google Cloud, confirms that the company has set itself the goal of “helping CaixaBank augment different elements of its model in an increasingly competitive environment.” For this, tools in data analysis, artificial intelligence and ‘machine learning’ (self-learning system) come to the fore.
It is possible to “increase” with these technologies personalization of the commercial offer and offer a service better suited to each customer’s needs“, according to sources from the financial institution. In contrast, data analysis has great potential as an applied tool in decision making and creation of new products and services providing more ‘tailor-made suits’ for each customer and increasing differentiation over the competition.
technology used by Google, Sustainabilitywith highly developed data centers energy efficiency. In turn, Google Cloud’s approach to security will “provide CaixaBank with new data analytics capabilities that meet the requirements. highest standards in the protection and privacy of information“, according to bank sources.
With customers in over 200 countries, Google Cloud has established itself as a partner to support business growth and solve critical business problems.