Chinese invader taiwanthousands of immigrants crossing the border United States of America, cities with curfews, and seniors queuing to withdraw their savings in the face of a financial disaster. They look believable, but they are dystopian images that the Republican Party warns of a possible re-election. Joe Biden They don’t exist. They are all part of the first ad they created. artificial intelligence It will shape the nightmare of (AI) voters, but it won’t be the last.
Matches politicians from around the world they are drawing their attention to the development of a technology that they see as an opportunity to enable their communication with a visual impact never seen before. tools like mid trip And Dall-E 2 facilitates its creation. realistic images It’s getting harder and harder to distinguish from real photos. This wrongful arrest donald trump or Pope Francis wearing a Balenciaga they are proof of that. This possibility opens the doors of a new era. political propaganda. ” AI accelerates the creation of imaginations for ideological transmission. It changes the rules of the game,” explains Iago Moreno, a sociologist and digital language expert at the University of Cambridge.
Use of AI-generated images or videos – also ‘deep frauds‘– starts to repeat. This week, At Comú Podem launched a television commercial for the municipal election campaign that featured pastoral images as well as other apocalyptic images of long lines of people for care or dirty streets. Profile photos of Spanish political figures on social networks, for example Pablo Iglesias, Macarena anyone Ivan Espinosa de los Monteros They already seem to have been altered by artistic filters. Political images are not the domain of political parties, and activists on both sides of the ideological spectrum turn to these tools to shape their slogans.
accelerated misinformation
This app is not without risk. Experts warn that fabricating false but believable images could fuel campaigns of violence. disinformation, whether they were raised voluntarily. Behind Russian invasion of UkraineDigital recreations that mimic the identity of presidents detected Volodymyr Zelensky And Vladimir Putin to spread the lies. They were unconvincing, but the accelerating complexity of this content will increasingly blur the lines between fact and fiction.
Governments around the world are already experimenting with a weapon that can take propaganda into new areas. in China, KuwaitIn the US, Venezuela, and Russia, state media have created fake news servers that can only serve as mouthpieces to advance the narratives of any regime, even primitive. President of Venezuela, Nicolas MaduroIt also uses AI-generated images to boost its public image. TikTok.
More than 1 billion people will vote in elections next year in the United States, India, European Union, United Kingdom, Mexico, Russia or Indonesia. As elections draw near, regulators remain ill-prepared to deal with this threat. Only Beijing and Brussels take measures to ensure that manipulated content has an identification mark.
ChatGPT enters the campaign
explosion ChatGPT it also marks a shift in political communication. created by turn on AIThis chatbot has the ability to convincingly respond to any request in near real time. This is already becoming commonplace among political advisers and advisors, although the company asks users not to use the tool to create “political campaign materials.” “Very useful for seeking responses to competing attacks, creating campaign messages and adapting content to the format of each social network,” explains Xavier Tomàs, an expert working for candidates for municipalities, districts and districts across Spain.
Moreno offers personalized assistants or video game adds a new dimension to campaigns.
Although ChatGPT is getting more reliable every day, it continues to give errors and present them as correct information. This means that there is “a point of fear” between parties to trust this type of practice. However, its use is advancing at a compulsive pace, and according to Tomàs, it will normalize further once formations see a reduction in the costs this entails for the campaign. “When I look at the Spanish general election, I see a huge margin of growth in the use of AI,” he notes. This is just the beginning.