Technology boss and owner twitterElon Musk rang the bell yesterday, announcing that he had found the right person to take direction. social network According to the American press of the bluebird, approx. Linda Yaccarino, head of publicity for media giant NBCUniversal. Although the negotiations between the two are not over yet, the billionaire has already assured that he will be relieved in six weeks.
Yaccarino’s choice could be a strategy to try to revive the platform’s depleted business. The changes encouraged by Musk have caused many of the major advertisers to withdraw their ads. advertising investment, Twitter’s main economic engine. This sales executive’s 30 years of extensive experience in the media industry could signal a change of direction to regain the trust of these companies. beckoning gets on well with As analyst Kara Swisher points out, it’s in the advertising industry. Also, being the chairman of the board of the Advertising Council will help with this mission.
No one can predict what will happen to him at the helm of Twitter, but his track record points in an optimistic direction. Yaccarino has become a global leader in the last decade. advert and partnerships from NBCUniversal, a 2,000-strong team that has generated more than $100 billion in revenue in advertising, according to the company’s profile on its website. Curiously, last week Yaccarino expanded the alliance He shared his company on Twitter for the 2024 Paris Olympics.
Also, Yaccarino World Economic ForumHe heads the Future of Work task force and is a member of the Media, Entertainment and Culture Committee. This experience will ensure that the next CEO of Twitter will have important contacts with the highest political and economic circles. However, his involvement in this organization that promotes globalization upset some of Musk’s fans.
political profile
Yaccarino apparently fits the bipartisan political profile as well. in 2018 donald trump He selected him to serve on the Sports Nutrition and Fitness Council, which he held for two years. During his early years at NBCUniversal, he directed the final three seasons of Trump on the television show “Celebrity Apprentice.” He also cooperated with the presidential administration as the head of the advertising council in 2021. Joe Biden to create a campaign promoting vaccination corona virus.
This experience shows him as a manager who can work with both sides of the political spectrum. Yaccarino “likes” comments on his Twitter profile that criticize both the current US president and his predecessor. However, he did the same with messages from well-known activists around the world. extreme right Other radical figures like the American and former Italian minister Matteo Salvini. to most of them even following them.