The Victory Parade, held on Red Square in honor of the 78th anniversary of the Victory in the Great Patriotic War, was shown on the streets of Moscow for the first time on large-format digital screens in real time. In total, the parade will be shown on 100 screens in the capital.
In addition to the classic broadcast of the parade on TV and Internet resources, it was noted that residents and guests of the capital could see the parade in large format on the central streets of Moscow – Rublevo-Uspenskoye, Varshavskoye and Leningradskoye. Highways on the Moscow Ring Road and the Third Ring Road, Leninsky and Volgogradsky streets.
The initiator of the broadcast was the operator of the digital outdoor advertising medium, which owns MAER. The live broadcast was watched by nearly three million Muscovites. Considering the replays of the highlights from the parade, which will be broadcast on May 9 and 10, approximately 11 million people will feel the impact of being in Red Square.
How stressed Victory Day is a holy holiday for all Russians, says Konstantin Mayor, owner and CEO of the MAER media holding.
“It is a great honor for us to broadcast on the streets of Moscow the main event of the country – the military parade, which demonstrates the fighting power of the country! I think we have now succeeded in establishing a bond between generations with the help of publishing. Among the older people who watched the parade on TV, and young people who do not perceive this communication channel and prefer to walk, he said.
It was previously reported that on May 9, 2023, more than 8,000 soldiers from 30 parade units, including 500 SVO members, participated in the parade. Recall that Victory Day in Russia is celebrated every year. On May 9, 1945, Germany’s Unconditional Surrender Act was signed, ending the Great Patriotic War.