new times are coming food universeHE salad supplier (Verdifresh) Mercadona, which will soon replace the majority shareholder. HE American mutual fund Taylor FarmIt is a supplier to large companies such as McDonald’s And Walmartpresented, among others, an offer for the Valencia company It belongs to the Ballester Martinavarro family.
According to industry sources, Taylor Fresh Foodformerly Valencia company wants to go ashore Citrus Food Group (GAC)specialized in food and in four countries (Spain, Germany, Switzerland And Italy) and agricultural production, ready-made salads and vegetables, and consists of leading companies in the field of child nutrition. Taylor Fresh Food recently joined the offer submitted by the investment company atitlanA fund managed by Roberto Centeno, son-in-law of Mercadona owner Juan Roig. It’s in the air that the company’s current president will continue to engage. Joaquin Ballester MartinavarroAs reported by financial sources, if the operation is finally shut down and Valencia gets the majority of the food company’s capital. In principle, he will continue to be part of the management team. Meanwhile, Secured by Foodiverse yesterday declined to provide further information about this transaction, saying “these transactions require confidentiality”.
Verdifresh had a 50% stake in the equity held by Atitlan.
A diversified company
The company has different local brands (Verdifresh, Mesturados Canarios, Müller, Thürlander, Novatura, Agromediterranea, Espace and Alnut) in each country where it operates, including the trademarks Sun&Vegs, Sun&Vegs Bio and Byba, as well as Foodiverse. your corporate brand. 3.9% less, 311m euros billed in 2021 more than a year ago. According to the company, in this exercise, the growth in agriculture, which reached 93.6 million euros with a 23% growth compared to the previous exercise, came to the fore.
In 2021, it achieved a turnover of 311 million euros, which is 3.9% less than the previous year.
Fresh and ready area consisting of: IV Range units (ready-to-eat foods) reached a turnover of 190.6 million Euros, while the baby food and herbal foods segments remained stable with a total turnover of 25.3 million Euros. It launched more than 130 innovations in 2021, thus completing an assortment of more than 1,000 references.
As reported yesterday, Taylor Fresh Food, popularly known as Taylor Farm hiddenpromised to inject immediately 40 million € so that the green supplier of the Spanish supermarket group can catch up with its suppliers and banks. He also assured BBVA, Santander And sabadell who will face 100 million owed by Foodiverse, As Atitlán requested, he offered to take on 20% to 30% of the obligations, without executing any haircuts.
Atitlan left the capital in 2011
In 2011 Atitlan sold 50% of its shares in Verdifresh.. Atitlán’s involvement was retained by Verdifresh’s main shareholder, Joaquín Ballester (linked to the family citrus company Martinavarro), who later bought 100% of the company for an undisclosed price by both parties. Investment firm Atitlán temporarily joined Verdifresh in November 2008 to take on a company’s expansion plan.