Some of the keys to this announcement are:
Against Trump without even mentioning his name
Joe Biden never mentions Donald Trump after the man he defeated in 2020 and is now expected to fight with in 2024. The first footage of the video is of his “big lie” about the attack on the Capitol, the uprising of some of Trump’s speeches, and a non-existent election fraud that tried to block the confirmation of Biden’s victory on January 6, 2021.
Former president and Republican candidate only visible, briefly, in a snapshot of the video, was also deliberately chosen by the Biden campaign. A photo owned by Trump. hand on Ron DeSantis’ shoulderThe Florida governor has been seen as the biggest threat to Trump in a Republican primary for months, but his potential campaign has been losing momentum in recent weeks.
Biden, as well as this image ultra congressmen Matt Gaetz and Marjorie Taylor Greene condemn it”MAGA extremists“(English acronym for the Trumpist movement Make America Great Again) try to limit freedoms.
freedom and democracy
“Freedom“This is exactly the first word Biden said in the video, claiming a term and a concept That Republicans try to make it look like they’re threatened by Democrats and what they call the “radical left.”
“The question we will face is whether we will have more or less freedom, more or less freedom, in the years to come,” says the President. “I know what I want the answer to be. This is not the time to be complacent,” he adds, adding that this is the reason why he wanted re-election.
Its recurring message is also “fight for democracy” and defense of “democracy”. And as in 2019 and 2020, “a battle for the soul” related to UNITED STATES OF AMERICA”.
Abortion and culture wars
Between the Capitol footage and the word “freedom” at the beginning of the video are footage of the protests that followed the Supreme Court’s decision last summer to lift the constitutional protection of the right to life. abortion. The opposition of a significant part of the public to this sentence has been felt in the ballot boxes ever since. This was a factor that helped Democrats perform better than expected in the November midterm elections and was felt in other elections as well, such as the recent election for the Wisconsin Supreme Court. And Biden makes it clear in his campaign that he will try to do so. use mobilization against the decline of reproductive rights.
Biden’s video also touches on the key to the denunciation, the call for mobilization, and other elements of the terrorist organization. culture wars paid by republicans. For example, he openly talks about book bans or conservative pressure to pass legislation attacking books. Rights of the LGBTQ community.
No special offers for the second semester
While the Biden campaign will undoubtedly rest on the defensive, legal achievements The President makes no mention of his achievements since arriving in the Oval Office in the video of the announcement.
Not to mention, for example, the Infrastructure Act or the Inflation Reduction Act, which encourages billions of dollars in investments to combat the climate emergency or reduce health costs for citizens.
nor no specific proposal for a potential second term nor does it mention, for example, Chinese or to approve Ukraine.
However, in contraposition mode, cuts that republicans pose for programs like social Security at the same time, they condemn, offer to reduce the ihigher income taxes.
black vote
The video makes clear Biden’s effort to ensure that he maintains dominant support among the parties. black voterThat was the key to his candidacy and victory in 2020.
as well as condemning Republican efforts to limit suffrageIn a conservative effort that is particularly damaging to minority voters, many of the images show black citizens alone or with the president.
The video also Vice President Kamala Harrisalready seen 13 times Ketanji Brown Jackson, the Supreme Court judge with whom Biden fulfilled his promise to appoint the first black female judge to the Supreme Court. She appears six times in the video.
WHO appears only briefly in a single image Andhe is ex-president barack obamaThat Biden was co-vice president.
latin vote
it’s also in the video Latino greets votersMuch more fragmented than black votes in the US and increasingly contributing to Republican victories in key races and states. For example, at one point in the ad, the president is seen with a group of Hispanics and a “long live you“.
On this day when his re-election announcement was made official, Biden also to Julie Chávez Rodríguez, director of the campaigngrandson of historic Hispanic activist for workers Cesar Chavez.
He is a senior member of the Obama Administration and in the orbit of Vice President Harris (who ran the campaign for himself in the 2020 Democratic primary), and is currently the highest-ranking Latino in the White House.
HE number two he will be in the campaign Quentin FulksA black man who led Raphael Warnock’s reelection campaign to the Georgia Senate.