Chief executive Chairman ifema MadridJose Vicente de los Mozospresented this Monday “Best results in the 40-year history of the institution”. Turnover of 187.7 million euros and gross operating profit (EBITDA) of 20.4 million represent an increase of 90.3% compared to 2021. to the presence of the omicron variant. Despite this, we closed the year with an all-time record bill.”
Organized 105 fairs, 400 congresses, 21 entertainment events and various music festivals throughout 2022, the convention center brought together 21,360 companies and 3.7 million visitors. Ifema has also hosted related summits, such as the NATO summit in June. Increase in activity post-pandemic, according to Ifema your waitersIn “a world-class benchmark capable of organizing any large-scale event with experience, seriousness and professionalism”.
Fruit Attraction and Fitur, which are at the forefront of their segments around the world, were at the forefront of revenue generation.
predictions
Ifema Madrid plans to exceed 185m euros this year. The Ifema president described the first quarter of 2023 as “good” and noted that the agency expects to organize in the current fiscal year. 109 fairs, 31 entertainment events and 445 events and contracts.
Jose Vicente de los Mozos He also announced the start of a new restoration project. “This is a project in line with the transformation of the institution, where we hope to improve the restaurant offer, positioning ourselves as a gastronomic benchmark in the trade fair industry,” he said.
“Madrid is a centre world gastronomy and Ifema Madrid You should not live with your back to this reality.“, added.
strategic plan
Diversification, internationalization and digitization are the three pillars of Ifema’s strategy to increase its operations and improve its services. Recognized as the top convention venue for the second year in a row, Ifema’s president wants to continue promoting international events as he states that “Madrid is in fashion and Ifema should be a leader”. your waiters Ifema wants Madrid to expand outside of Spain and emphasizes the importance of “attracting foreign companies and international visitors”.
The pandemic has accelerated the digitization process of many companies. Explaining that technology and innovation have been confirmed as strategic pillars of the Ifema plan throughout 2022, the head of the institution emphasizes, “We don’t know how to live if we are no longer connected to each other.” hybrid and virtual events”. “We use this digitalization from Ifema to better serve exhibitors and visitors and improve our internal processes,” he says.