carlos alcaraz reaffirmed this Sunday title Champion of Barcelona Open Banc Sabadell–with a victory over the Conde de Godó Trophy Stefanos Tsitsipas. There are many companies that want to associate his name with the young two-time champion and the values he conveys: youth, effort, humility, success… And brands like this. ISDIN, Calvin Klein, Nike or Rolex they succeeded.
Alcaraz brings together all the components that brands look for in reaching out to the community and in this case the youngest. These materials turned the Murcian tennis player into: one of the most sought after ad claims by brands that have invested large sums to sponsor top athletes, such as Alexia Putellas, rafael nadal or Carlos Alcaraz himself.
Alcaraz wears Nike and uses his rackets in his matches and training sessions. Babolat. Also, as a famous Murcian, Murcia Tourism To promote their lands all over the world. Young tennis player Rolex, the classic sponsor of the tennis world, preferred food brand ElPozo, Calvin Klein and BMW. In the case of ISDIN, Alcaraz plays an important role as a brand ambassador in this Spanish dermatological laboratory’s annual awareness campaign on the importance of sun protection in outdoor sports. The company, which has supported Alcaraz since the beginning of its career and specializes in photo protection, is also among the tennis players it sponsors. Pablo Carreño, Camila Osorio, Juan Sebastián Cabal and Robert Farah.
Over the last two years, the Alcaraz influence has materialized with the two sponsorship booms it has in 2021, going from Nike and Babolat to the list of brands that want to write their name in gold letters next to their name. tennis player.. Only 19 years old, currently number 2 in ATP, he predicts a bright future for his record.