CloudPayments analysts (the service is part of the Cloud group) learned how demand for food and related products changed online on Easter Eve. “socialbites.ca” got acquainted with the results of the study.
Thus, the online turnover in the supermarket category before the holiday increased by 12%, the number of transactions – by 7%, and the average invoice – by 5%, from 2,198 rubles to 2,309 rubles.
According to CloudPayments, online demand increased the most before Easter for the following products: Easter decor – paints, egg stickers (7x increase in online demand); Easter cakes and cupcakes (4.3x increase in online demand); flour (3x increase in online demand); sugar (2.7x increase in online demand); eggs (2.1x increase in online demand); dried fruits, candied fruits, nuts (2.2-fold increase in online demand); cottage cheese (2x increase in online demand); butter and margarine (1.7x increase in online demand).
Former analysts in your name Average cost of goods requested until Easter.