It seems that what the pandemic brought to the cosmetics industry will stay here. The money that the Spanish consumer spends annually on the relevant products personal care, hygiene or make upIt has reached, among others, a new ceiling: an average of 185 euros per person per year, according to the latest data collected by. stanpa (National Perfumery and Cosmetics Association), an 11% higher volume than the previous year and almost 9% higher than usual before the arrival of the new year covid.
According to this radiograph, skin care concentrates on almost a third of sales, then cleaning and hygiene oriented products (constitutes 21% of total sales in the industry) and perfumes and fragrances (19%). In addition, these three categories focus on significantly more sales than before the pandemic, but from this perspective, the leading segment smell18% more sold today than in 2019.
However, the sector that accelerated the most this year, especially make upincreased its sales by about 30%. “If possible, this data is more important because it is the result of recovering such symbolic categories. lip color although it’s still a little under 2019, it very accurately reflects a return to a world without it. masks”, justify those responsible for the report.
This is back to normal shopping places: in 2022, physical stores 12% more sales compared to the previous year, electronic trade They did 0.5% less. And only 1 out of ten euros invested in such a product online shopping’. Another proof of this is that, according to this analysis, the only business type that sells more through this channel is the one that sells exclusively through this channel. In other words, when the customer is presented with a choice between a physical store or an online purchase, they prefer to visit the store.
In Stanpa’s eyes, this can be interpreted as “a strengthening of a model that has had a hard time resisting the pull of the ‘explosion’ during the pandemic years. limitations”.
record income
Regardless, this industry is having one of its sweetest moments. Total, operating companies Spain A record entry of 9,200 million euros was made into this sector.This means that for the first time, pre-pandemic numbers have increased. The same goes for exports, which were 25% higher last year than in 2019.
“These data encourage us to keep repeating something that is so hard for us to believe: Spain exports more perfumes, cosmetics and personal care products than wine, shoes or olive oil”, pointed out at the presentation of this report this Thursday, CEO of Stanpa, Val Diez. “This demonstrates the competitiveness and excellence of the perfumery and cosmetics industry in Spain, which continues to grow and break all records every year,” he concluded.