Just one year after WarnerMedia and Discovery merged, David ZaslavThe new holding Warner Bros. Discovery’s CEO presented the culmination of a plan he’s announced for two years on Wednesday: Combining valuable HBO content with popular Discovery reality shows and documentaries in one powerful app.
As all rumors point out, The name of this service will be Max, there is no HBO in front of it, this already shows the profession of moving away from prestige concepts and following the widest possible audience.. By the end of 2022, HBO, HBO Max, and Discovery+ had 96.1 million users worldwide. With the help of Max (Discovery+ will continue to be available as a separate app) They hope to reach 130 million by 2025thus shortening the path to 231 of Netflix or a total of 235 of Disney streaming services (Disney+, ESPN+ and Hulu).
At a highly celebratory presentation event, Zaslav subtly referred to last year as a year of “restructuring,” without publicly mentioning thousands of layoffs or controversial decisions such as stopping the release of finished films (‘Batgirl’) and withdrawing flagship titles. HBO Max (“Westworld”) for tax incentives.
unique and comfortable
Max’s motto is “must watch” (or “must see”). By any member of the family and, if possible, at any time of the day. It will share the virtual space with the series you will watch while you are awake, namely ambitious HBO productions, ‘The house of dream’, ’90 days to get married’, etc. ‘. According to Zaslav, Max is a “must watch” because “HBO Max’s unique stories help add subscribers,” while “Discovery+’s comfort programs help retain them.”
During the presentation, the importance of content for children was also reminded. According to this J.B. PerretteWarner Bros. The President and CEO of Discovery Global Streaming & Interactive hasn’t done well to curate this episode during the HBO Max era. Now they want to give it another push and importance. That’s why ‘reboot’ on Wednesday “The Adventures of Tiny Toons” or an animated adaptation “Peter and the Wolf” With art inspired by Bono’s drawings.
And where is HBO in all this?
HBO will continue to be a core brand, if not the most essential, beyond the vulgarity of ‘rebranding’. As it can be seen in a preview of the interface, your productions will have a weighted area and once implemented it will be easy to just move around in that world. At first glance, the future continues to look bright. “True Detective: Land of the Night”starring Jodie Foster; “diet”creation or creation of Will Tracy (“Succession” screenwriter) starring Kate Winslet ‘sympathizer’Viet Thanh Nguyen’s Pulitzer Prize-winning novel is directed by Park Chan-wook (“Old Boy”).
Near the end of the presentation, HBO president Casey Bloys confirmed the launch of two long-talked projects, both linked to popular intellectual property. On the one hand, the second “spin-off” of “Game of Thrones” is titled “Knight of the Seven Kingdoms: The Wandering Knight”is an adaptation of the adventures of the wandering knight Ser Duncan the Tall and his young squire Egg, who will become the future Aegon the Unexpected. And in another, a A serialization of the ‘Harry Potter’ books, although the films are already extremely faithful to JK Rowling. A series based on ‘The Warren File’ was announced before and ‘Penguin’The ‘spinoff’ of ‘Batman’.
We’ll have to wait a long time to play Max in Spain. It will launch in the Americas on May 23, but won’t arrive in Europe until early 2024. At the moment, possible price ranges are unknown in our country.