Playoffnations, a startup from Alicante that specializes in creating virtual spaces for brands like Pringles or Spriengfield, has completed a one-million-euro investment round led by Angels. Juan Roig’s investment firm and other investors such as Tom Horsey or Albert Botet. Thanks to this impulse, the company expand its presence in Latin America and the United StatesBy consolidating its position in Spain as well as expanding its human and technological capital.
At the start of the playoffnations, he described a paradigm shift caused by new technologies, a change in consumer behavior and interests, and the rise of social networks as new communication tools. This led him to develop a solution that combines technology, gamification and creativity.using the disruption of new media and audiences as key resources to promote leading brands with effective entry, high performance and great impact.
Playoffnations led brands like Pringles and Krave (Kellogg Group), who built the first amusement park in the metaverse, to venture into virtual spaces; Springfield (Tedam Group), which opened its online store and figytal fashion collection; ChocoFlakes (Adam Foods), who created an immersive game that went viral in a matter of hours; or Mediamarkt, which has managed to transform an in-game ecosystem into a business model.
“This investment not only accelerates our growth, but also helps us strengthen our leadership in new advertising channels and especially in the metaverse, which we pioneered”; says Marc Pérez Miralles, CEO of Playoffnations and a native Alicante. “This investment will allow us to be at the forefront of this transformation and go one step further. That means closing the circle of Marina de Empresas, whose accelerator goes through Lanzadera, whose university is a professor at EDEM and ends at the investment fund Angels. He is the best partner we can have,” he adds.
“New digital communication channels have evolved exponentially in recent years, and Playoffnations led by Marc Pérez have identified the opportunity and know how to interpret it to position companies with products and services focused on their growing audiences,” explains Pepe Peris. Angel’s CEO
Playoffnations is a technology company that specializes in connecting brands to new generations in unconventional ways. It was established in 2019 with the aim of taking brands to places they cannot reach with the use of traditional media.. They offer a proposition designed to offer the perfect cocktail between technology, gamification and creativity, using the disruption of new media and audiences as key resources to impact the present and perpetuate the new age of advertising in the future.
Together with investment firm Angels, EDEM Escuela de Empresarios and venture incubator and accelerator Lanzadera, Marina de Empresas is part of the entrepreneurial pole. This is an initiative of Juan Roig, owner of Mercadona located in Marina de València. has the mission of providing education, consultancy and financing to the entrepreneurs of today and the future. and a commitment to wealth, job creation and promoting a culture of entrepreneurship.
angels aim invest in entrepreneurial leaders to develop sustainable companies and connect them with investors. Starting from the facilities located in Marina de Empresas, it offers a management model based on the Total Quality Model, a communication network and all the necessary infrastructure to accompany the entrepreneur. Since its inception, Angels has invested more than 35 million Euros in 48 companies. Currently, there are 35 investment companies.