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The businesswoman opened markets in the Middle East, Europe, Africa and Latin America with companies such as Parfois, Pronovias and Guess.
The presence of women in the motorcycle world has traditionally been minority. The sector is dominated by men both at the competitive level and on the street. It is an era that has been left behind in time. According to the General Directorate of Traffic (DGT), a total of 6,884 women received A2 licenses in Spain in 2015; this figure doubled in 2021 to 12,441 new drivers.
MotokartThe leading Catalan brand in the distribution of motorcycle equipment at the European level, 80m euros billed last year piloted by a woman: Silvia Bach (Barcelona, 1975), a passionate about sports with an international profession. “Motorcycles are still part of a super-masculinized industry. We sponsor the only person to become a world champion in motorcycles, ana carrascoeight years in a row,” he emphasizes.
Barcelona board of directors, face as a business woman 370 workers in charge She is involved in long-distance triathlon competitions around the world and her five adopted dogs. She trains 15 hours a week, hasn’t eaten meat for 30 years, and has never had a call from motherhood.
traveler’s profession
was formed in Madrid, Barcelona, USA and SwitzerlandAlthough he has also lived in the Czech Republic, Russia, and Sierra Leone, the countries where he practices the seven languages he speaks. “As a kid, I always wanted to be a war correspondent or president of the International Olympic Committee (IOC),” he explains. single.
After working for several years as a journalist for well-known media such as COPE and TV-3, it was this globe-trotting profession that attracted Stradivarius to contact him to help him grow internationally. It was purchased by casual wear brand Inditex for around 110 million euros in 2003 and only had stores in Spain and Portugal. Amancio Ortega’s group did not hesitate to sign Bach, which opened doors for him in many countries. “They were the people who laid the foundation for my great school, my life lesson, and my career,” he recalls.
Director, global director of Guess operations in Europe retailPronovias himself and Parfois’ manager in Spain were positions he assumed as a result of this experience. Together with them, it opened dozens of markets in the Middle East, all countries of Europe, Africa and Latin America. Experiences he remembers as “fascinating” and will never forget. “Fashion just didn’t appeal to me.I enjoyed reading the projects, adapting them to different countries and basing them on”, after a life devoted to fashion.
He likes to fill himself with challenges because without them, he says, “there’s no motivation.”. That’s why he didn’t think twice when asked to run a company like Motocard. “I decided to change the industry and focus on an omnichannel project. And I’ve been in love with the industry ever since Motocard passed by,” he says.
Value the environment
It’s no secret to him leading a team, perhaps because he’s the eldest of seven siblings. “People are the most important thing. I like that they give me confidence, and I do that with others. If you step back and argue, they end up doing what you want, but they stop growing and push the organization to evolve.” Solsona company, which sells to 135 countries, is a private equity fund Abac Capital’s 2018 He turned 40 after acquiring 75% of the company in . single.
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Another thing she always looks for as a business woman is to add value to the environment and society beyond selling a product or gaining an economic benefit. That’s why he led Motocard to obtain the B Corp certification seal in sustainability, inclusion and governance, reorienting the company’s procedures and activity to achieve it after suspending testing. It took a year and a half and is now part of that selective company. “We don’t have a printer, we limit the use of taps, electronics and water. We also managed to reduce the packaging by 2 tons,” she underlines among the transformations.
He prefers to maintain habits in his private life: discover good coffee, new restaurants, watch Netflix and devour podcasts while driving. Also, whether he chose to self-publish a book on Amazon, which he calls improving your store’s results, is up to you. He enjoys public speaking and teaches at several universities, but he realizes that the most important things in life like “managing emotions, conflicts or making decisions” aren’t really taught. trial and error.
reach the soul
Silvia Bach defines his philosophy that guides his life as “successful”. “I will go where I want to go and where I can do the things I want to do in companies,” he explains. For this, he considers it important to occupy a high position with functions that give him some freedom or to be responsible for people. “I’ve never needed to be CEO or president, but I want freedom of action,” he adds. The titles mean nothing to him, because he believes that people are eventually remembered “for what they do,” which is something he learned at Inditex after all. She thinks it’s a mistake not to trust women in management positions “because they know very well what it means to realize impossible projects”.