A global turnover 3,000 million euros, 4.5 million single users 75 million every day products sold the firm’s goal in one year and to develop the business model to reach the farther and the more people, the better. veepeeThe French e-commerce group that owns, among others, privacycloses a 2022 consolidation (the first full consolidation with all companies integrated) and prepares for the next consolidation. evolution, innovation And growth. This means new business resources in Spain: the group is trying to activate its system in this market so that customers can purchase products returned by other users.
It would be the first attack on a business model fueled by relationship between customersa formula they are already active in France and working on implantation Spain. “We found that we have a great opportunity not only to work with previous collections from the fashion world, but also that the entire product lifecycle can be presented in different ways on Veepee,” he sums up. CEO of Veepee and Privalia in Spain, anja brehm.
This particular formula, explains the directive, “allows a partner rather than forming a partner. come back When you don’t like a product, you sell it to another customer”. But there are others: “We have also developed services such as: Re-LoopA project to promote within Veepee second handand with brands we create events where we offer our consumers to return unused clothing and in return receive some sort of coupon to purchase new items, even from other brands”, Brehm notes.
The idea is to find a way to stay strong in the face of a storm that is against them, which has already led to mass layoffs announcements in the US. Amazon, eBay anyone Zalando. On the other hand, Veepee looks strong as it has focused so much in recent years – as this responsible person claims. improve your business successfully.
Great levers of growth
“Our business model is Fast Selling (temporary sale of a particular brand at a very competitive price) has been a very disruptive model, but in recent years we have focused too much on improving our business model”, analyzes Brehm. in September of last year, the Spanish market and the implementation of these new services made it part of its hallmark. “The biggest challenge we faced this year was increase growth leverage” indicates the directive in this sense.
most importantly yourmarket place‘ is a portal that provides access. permanent product catalogs Not only the companies introduced, but also the number of companies that they have agreements with and thus selling current products through Veepee or Privalia. Long running Privalia and reaching Veepee Spain last year, this strategy is one of the biggest levers for growth. Around 20% in 2022 and with a higher growth forecast in 2023.
“What is currently being created in the ‘online’ market in Spain is very relevant with a strong focus on sustainability in the medium/long term,” Brehm said. “Share electronic trade There’s a lot of room for growth in the fashion world. Germany anyone United Kingdombut you can also see all the potential it has there Spain however, this is huge.”