Today, more than 30% of bloggers on Runet do not escape the legalization of their income, while 70% already do “white” business or are ready to legalize it in accordance with the norms of current legislation – tax and advertising. This was demonstrated by the Kokos Like study, the results of which were reviewed by socialbites.ca.
Kokos Like experts evaluated how the new “advertising” law and the blocking of foreign social platforms are affecting the local blogging market.
“According to our data, the vast majority, 70% are still ready to comply with the requirements of the new law without question, but 30% refuse to actually flag posts or still do not fully understand the mechanism. ” explained Kokos Sabina, head of business development, as did Isaeva.
Analysts say that so far most market participants are complying with the new rules, but this has made it difficult for some potential taxpayers represented by influencers, as there are “blind spots” in the law.
Kokos Like notes that such “blind spots” include, for example, the labeling of individual ad formats currently under discussion. That is, neither bloggers nor advertisers are completely clear on what type of ad and exactly how it should be flagged. While some opinion leaders continue to work on banned social networks, major advertisers cannot officially appear on these networks, pushing both sides to break the law. Another is delaying the process of legalizing ad integrations because they fear losing the native format of their content and ultimately losing viewers and earnings.
“Of course, there are legitimate concerns among influencers. First of all, we’re talking about local posts that will lose their relevance if bloggers start tagging all ad integrations without exception. In this format, there is a high probability that the trust of subscribers will subsequently disappear, ”added Isaeva.
Kokos Like experts note that despite some difficulties in complying with the new “advertising” law, bloggers are still becoming more careful about paid content and even accepting ad integrations more often than before.
Previously reportedthat the price of ads for bloggers increased by up to 30% after the enactment of the tagging law.