Toledo has been on its own since Wednesday. Museum nougat and almond paste thanks to the legacy of a owned xixonnca firm 1880 And Kurd, as well as other brands. This sirvent family benefited from the important cultural and industrial heritage accumulated in the region. almost three centuries of history dedicated to the elaboration of these sweets to start this venture.
About second exhibition area supporting this Alicante business saga, museum already existing in xixonanow opening its doors 50 years. An initiative the firm wishes to support expansion plans as explained in the statement made by the company itself, which has undertaken and enabled it to open more than ten stores in Spain since 2021.
Toledo’s choice is not accidental. Besides being the homeland of marzipan, Sirvent family ties with the city, since the great-great-grandmother of the current generation at the head of the company was born there in 1909, the twelfth, Tent Arroyo Martinez.
The area welcomes visitors Journey to the last 300 years of history detailing nougat and marzipan with an interactive aspect. So, for example, the route through the exhibition starts from a passage. tunnel lined with almond blossom and with the sounds and aromas of a cultivated field. You can see the first along the route containers The materials used in the making of these desserts and the usage and customs of the period are explained with traditional clothes.
It has been collected and preserved by the Sirvent family for three centuries. artworks Famous artists from Alicante, machine, instruments and objects of inestimable value are now distributed among his museums in Xixona and Toledo. “We are proud to claim so much of our industry’s legacy. We feel the responsibility of contributing to the spread of our culture. Company CEO highlighted “through one of the identity marks of our province, which has sects of Turrón de Jijona and Turrón de Alicante origins, Jose Manuel Sirvent.
As noted since 1880, nougat and marzipan share their noble ingredient, the almond, a fact justifying the fact that they are of Arab origin and that the peak consumption season is Christmas, this museum collects the history of both. Although there are some bibliographic references to almond and honey paste in ancient Greece, it was not until the Christian era that almond cake was included in Easter celebrations under the name “panis martius” (March bread). Paying homage to this singular truth, the Sirvent family wanted to open this permanent exhibition to coincide with the Holy Week celebrations in Toledo, which has been declared an International Tourist Interest since 2014.