antenna 3 He ends March as audience leader, as he did in February. 14.1% from sharing. The channel continues to dominate the rankings of our country, unrivaled and already without chains. 17 months of continuous leadership.
This leadership has been maintained thanks to the good performance of ‘Paspalabra’, Antena 3 Noticias 2 and ‘El Hormiguero’ as well as the dominance of stellar offerings such as ‘El Desafío’ or ‘Tu Cara Me Suena’. Additionally, only one-tenth left compared to February when Telecinco launched its flagship: Survivors.
Exactly the advent of the adventure reality show didn’t change many things. telecinkobecause the Mediaset channel, despite being the leader in its three weekly premieres, made only two-tenths of progress compared to the February result. 11.2%. also register worst hike ever.
La 1 manages to thrive and remains in third place with a screen share of 9.1%, thanks to sporting events and its new daily talisman ‘La Promesa’.
LaSexta, on the other hand, reached the maximum points for the season with 6.3% and again surpassed Cuatro with 5.1%.
We collect the main headings under these lines. The monthly report of the Barlovento Comunicación.
television consumption
About March with the lowest consumption in history with an average of 189 minutes per day per person.
Each person (out of the 46.2 million population universe) is dedicated. This month, I watch an average of 3 hours and 9 minutes of traditional television a day.It represents a reduction of 24 minutes compared to March 2022.
Demographic leaderships
Antena 3 causes both sexes and people over 45 years of age. While Telecinco is a leader in 25-44 year olds and commercial target, paid themes take commercial target and dominate among 13-24 year old teens and 4-12 year old kids.
by region, Antena 3 is the leading chain. Andalusia, Aragon, Asturias, Balearic Islands, Valencian Community, Castilla-La Mancha, Castilla y León, Galicia, Madrid, Murcia and others. Telecinco is the leader in the Basque Country, Navarra and the Canary Islands; 1 in Cantabria and La Rioja; TV3 is the most watched channel in Catalonia.
According to the time intervals, Antena 3 rules after dinner, afternoon and prime time. While Telecinco is the most watched channel in the morning and late at night, Energy takes the lead at dawn.
autonomous channels
Regional chains cluster average 8.6% screen shareTwo-tenths less than February.
Regional chain with the highest share TV3 (14.5%), followed by Aragón TV (10.8%), TVG (10.2%), Canal Sur (9.4%), ETB2 (7.9%), TPA (6.4%) , CMM (6.3%), Telemadrid (5.5%), TV Canarias (5.5%), IB3 (5.2%) and Canal Extremadura (5.1%).
payment themes
Paid themes (10%) They get six-tenths less than in February.
The chain order of this group consisting of 73 chains is as follows: LaLigaTV (3.7%), FOX (2.9%), TNT (2.5%), AXN (2.4%), Champions League (2.2%), DAZN La Liga in M+ (2%), Calle 13 (2%), Canal Hollywood (2%), Comedy Central (1.7%), and DAZN F1 (1.7%).