world giants Hotels They placed Spain at the center of their enlargement strategy. The largest international groups in the industry have started to take positions in the Spanish market during the years of crisis and subsequent recovery caused by the pandemic, and now they plan to continue with full force. tourism boom.
around thirty hotel groups international companies acquired 122 companies located in Spain A total of 22,640 additional rooms were added between 2020 and the end of 2022, despite the initial slowdown in the industry, according to a report by real estate agent Christie & Co. A distribution focused specifically on the luxury or high-end segment and concentrating two-thirds of all companies.
With 16% more rooms compared to the national chains’ increase of only 4.5%, they were the international groups that grew the most during the three-year crisis and subsequent re-opening, and they started this year with a total of 398 hotels. There are 61,154 rooms in its portfolio.
Chains providing the strongest growth in recent years in Spain, Hyatt Hotels with a total of 34 startups (including the Apple Leisure Group portfolio); B&B with 11 hotels; marriott, with 10; Accorwith 8; hiltonwith 7; anyone transcontinental Sonder or Radisson, 6 each. 11 of the openings in the last three years corresponded to new bands such as the Four Seasons, Rosewood or Ikos that had no presence in Spain until now.
future growth
Major international hotel companies maintain their appetite for growth in the market and in Spain, and already, according to information gathered by Christie & Co. Concrete projects that will include 68 more hotels in their chains by 2026, with about 10,700 additional rooms over the next three years.
The French group Accor, which has the largest number of projects in its portfolio, follows it with 15 future hotels in the Spanish market Intercontinental Hotels Group with 10 businesses; Hyatt and Marriott with 7; and B&B and Leonardo with four projects for the next three years. Chains like Hyde, Mondarian, Handritten or Greet are planning to land in Spain for the first time in the coming years.
Almost Half of the planned projects consist of five-star hotels.It shows the commitment of large groups to the national luxury segment and predictable effects on the tourist destinations chosen for the location of the businesses.
“The entry of international luxury groups will likely create an increase in both tourist quality and ADR. [la tarifa por noche de cada habitación] The number of places to host these hotels,” the consultant estimates. Madrid, Barcelona, Mallorca, Ibiza, Seville, Costa del Sol and also the Basque Country will be the main entry points for international hotel groups by 2026.