This Easter is full. This is the forecast for the hotel industry for the coming year. First holiday of the yeardespite inflation in recent months. When there are no last-minute reservations, Hotels beach has already reached 80% occupancy and inside 65 percent according to the figures. boss ignorance (Spanish Confederation of Hotels and Tourist Accommodation). The campsites are almost full with 95% reservations. This level of occupancy 22% higher than last year and 12% higher than 2019last big year registration Post-pandemic tourism, which predicts that the season will go very well for the sector after three years marked by the epidemic. coronavirus restrictions.
“Half of Spain is already full by now. next three months“, Cehat congratulated the president, Jorge Marichal During the presentation of the spring ‘Smart Observatory’ report prepared by PwC consulting. “Growth will be very strong this quarter because national businesssurvivors of the pandemic and their affairs fully recovered international tourists In addition, with the growth of urban trade, both Besides Madrid, Barcelona, peninsular islands and tradeThe partner responsible for Tourism, Transport and Logistics added, Cayetano Soler.
Between foreign markets The strong recovery in the American market stands out due to the increase in air connections with the country, as well as the recovery in the Asian market after the opening of China, which is important for cities such as Madrid and Barcelona. In addition, the “feeling” is good with British tourism, which received the first tourists to this country, as well as France and Italy, as well as Portugal. Germany is still a little underrated country.
higher prices
We must add one more level to these good occupancy figures. prices are on average 7% higher He said they will stay that way for the next few months due to demand pressure and high inflation in recent months. “Market demand is high and it does not seem predictable that prices will fall,” he admits. marichal. In any case, the prospects for the sector are “promising” as good reserves add to the current situation. Increasing booking times and decreasing cancellations. But the increase differs according to the destinations. As Soler explained, according to the figures of the direct channel, which constitutes close to 30 percent of the hotel distribution, the price increase was 17 percent compared to the previous year and 19 percent compared to 2019. it happened urban destinations such as Madrid and Barcelona, As in other destinations, due to the revival in business tourism peninsula coast, In the case of the Canary Islands, such as Andalusia, where the increase in prices reached 20%, there was a softening.