Mercadona and the Red Cross teamed up to make an initiative in the state of Alicante. goal of obtaining food for the population More than 2,700 Red Cross Response Plan users in the state of Alicante.
How does the Red Cross Response Plan work?
Mercadona can be used for this promotion 47 sales points to give their clients the opportunity to participate in this solidarity action in favor of the Red Cross in the State of Alicante. Thus, Mercadona customers participate in the campaign. monetary donations, multiples of 1 €, what they can do at the time of purchase as they go through the checkout phase. All contributions later converted to prepaid cards products such as vegetables, fruits, eggs, meat and fish, which will be delivered to vulnerable families in the province and aim to enhance the reputation of the assistance given to families, thereby giving people more autonomy by giving them the opportunity to choose their own products in their shopping carts and thus buy fresh directly.
This action is complemented by the Red Cross. workshops and training sessions While offering ideas for healthy, economical, healthy and sustainable menus, it aims to help families shop more efficiently.
The campaign will take place on the specified days. March 31 and April 1 Thanks to the participation of more than 200 Red Cross volunteers, 47 supermarkets in the province of Alicante will provide on-site information on how to engage customers and the destination of funds.
Red Cross: humanity and dignity
The Red Cross represents the world’s largest humanitarian, civic and independent movement. To carry Cooperation with public and private institutions for 158 years so that humanity and dignity can reach all people everywhere, at all times and under conditions.
In Spain, the Red Cross has more than 256,000 volunteers and more than 1,250 service points throughout the country, serving approximately 15 million people worldwide each year. All this with the support Close to 1.4 million members, companies and allies in all segments of society.
The Red Cross launched the “Red Cross Responses: direct, immediate and immediate response to the crisis” caused by the epidemic, climate change and conflict in Ukraine to respond to the growing needs of the population in the context of a sustainable living. raising the prices of basic goods and services. The Red Cross plans to meet the needs of more than 100,000 people in the first phase. Starting budget of 8 million euros.
Given the urgent basic need, Red Cross Responses, delivery of goods and financial assistance; promotes knowledge of measures that reduce each person’s level of need or expand their resources to improve their situation; promotes people’s autonomyto lead their own change processes; and by implementing actions that reinforce changes, it aims to be an immediate response with the profession of permanent transformation. The Institution acts within the framework of its seven Basic Principles: Humanity, Impartiality, Impartiality, Independence, Voluntary Character, Unity and Universality.