Big oil companies are igniting a new trade war to attract and retain users, and it will begin in the middle of Easter, one of the most traveled by car for the holidays. A new clash of major gas station networks marked by minors fuel price reductions new types of discounts that they want to differentiate from their competitors, unlike the discounts they have applied to regular customers in recent months.
reply, cesa and blood pressureThe largest operators in the industry in the Spanish market are starting to review the generalized reductions they have applied since the beginning of the year, when the mandatory 20 cents per liter Government-funded fuel reduction went into effect. Expanded companies ended up with their own offerings.
Repsol already announced a revolution in its gas station network discount strategy last week. The oil company, the largest on the Spanish market and with 3,300 gas stations, will withdraw general discounts of 10 cents per liter of fuel on April 1 and will launch a new range of special and incremental savings for customers with other energy services contracts. from the group such as electricity, gas, heating, electric mobility or solar self-consumption.
Repsol will launch a new program for Waylet payment system users and with deferred discounts of between 5 and 20 cents per liter of fuel and up to 100% discounts on recharging electric vehicles, depending on other services energy companies hire each driver.
The savings can be used for future payments at Repsol service stations and electrical charging points, or on utility bills from the electricity and gas supplier, purchase of butane cylinders, diesel orders or any of the 4,400 other businesses. road network. Only customers at fuel stations will be able to receive a discount of 5 cents per liter if they pay with Waylet; 10 cents for drivers who contract the electricity supply; 15 cents for electricity and heating users; 20 cents for those who undertake electricity, heating and self-consumption services.
Pressure on competitors
Repsol is thus putting pressure on its big rivals, which are already starting to make moves. C.epsa will also withdraw the discount of 10 to 12 cents will be available to drivers and cut them in half over the next two weeks, including Easter. The company will present rExceptional sales of 5 to 6 cents For loyal customers of the ‘Because You’re Back’ program depending on the type of fuel. A discount that the oil company currently plans to implement only during these two weeks, which will then decide what trading strategy to pursue.
Blood pressure It’s just one of the big three that hasn’t yet announced what the new discounts it will launch from next week will be. From the British company’s subsidiary, the current 10-cent discount will only last until April 2, and from the next day there will be a new type of sale The amount and duration will be announced in the coming days.
The three major oil companies have been offering additional discounts to their customers over the past year to other regular discounts they have already applied, up to a government bonus of 20 cents. After the Spanish Government announced that it would not extend the discounts at the end of 2022 and would only offer bonuses to some occupational groups, companies decided to extend their discounts, which are generally 10 euro cents per liter, until the end of March. beginning of April.
The two largest oil companies have almost 650 million euros with additional discounts Implemented since April last year, Repsol emphasizes that its customers of its network of 3,300 gas stations benefited from savings of nearly 500 million euros, all of which were undertaken by the company last year. They point out that regular drivers passing through 1,500 gas stations receive a total of 148 million discounts from Cepsa.