Puig repeats the milestone once again, breaking sales and profit records for the second year in a row. This family perfumery and cosmetics company It closes 2022 with a sales volume of 3 billion 600 million euros, representing an increase of 30%, excluding three new brands joining its portfolio. natural sales growthnevertheless, as in covid out. “The experience of being locked in the house and not being able to socialize for three months has left an imprint, and our reading is that we are still living under this phenomenon.” Group CEO, Marc Puigwhen presenting these results.
The manager spoke of some “outstanding” results, including a 71% increase in profits; These results are historical, although partly disclosed as they were subject to the negative impact of some UK regulatory processes in the previous year. A company with brands like Puig Carolina Herrera, Paco Rabanne anyone Nina RicciIn 2022, he earned a net 400 million euros.
According to the reading of its first executive, the company is reaping the fruits that have been planted in recent years: the original executive who decided to bet 20 years ago “fashion and selective perfumery”, a market that, by its own calculations, the company already controls 10% of worldwide, was tabled this Monday. In addition, the firm also contributes to the good moment. own brand Having entered the industry above the licenses of third parties, niche perfumeryhave diversified into other categories beyond perfume and having done everything from Barcelona.
However, without going any further scents continues to account for 73% of sales. make up is the largest growing category and dermocosmetics, where they see the greatest possibility of progress. “This is the most important category worldwide and we have the least presence in it, which gives us the possibility of growth in the future,” Puig said.
future plan
As for the future, the company says it’s focused on digesting major acquisitions in recent years (included in 2022 only) Byredo, kama ayurveda And southern lotus portfolios) and actively seek new additions, although they may not close the door if the opportunity is greedy enough. Regardless, there are double-digit growth forecasts for next year.
In this sense, Puig is not afraid of what will happen when the ‘postcovid’ phenomenon ends or that his sales will suffer. inflation The customer continues to squeeze their purchasing power. The head of the company argued that they have not detected a decrease in consumption for now, and said, “There is a feeling that when the consumer has to prioritize their spending, they will defend this spending before others, which gives them confidence.” . We are optimistic about the future of the industry in the coming years.”
Internally, reasons are not lacking. With this 3,600 million Euro turnover, the company exceeds the target set for 2023 and is close to the 4,500 million Euro turnover target in 2025. new strategic plan plans to present it to the public at the end of the year.