Repsol is revolutionizing the discount strategy in the gas station network. The oil company, the largest on the Spanish market, will withdraw general discounts of 10 cents per liter of fuel and initiate a reduction on April 1 (which the Government decided to maintain after the end of the mandatory 20-cent reduction). New savings range for Customers Only Purchased other energy services from the Group, such as electricity, gas, heating, electric mobility or solar self-consumption.
Repsol will launch a new program that includes: Deferred discounts from 5 to 20 cents per liter Up to 100% in fuel and electric vehicle charging for users of Waylet company’s payment system and depending on other energy services with which each driver is contracted.
The savings can be used at Repsol service stations and electric charging points, or on invoices from the electricity and gas supplier, invoices from the purchase of butane cylinders, diesel fuel or 4,400 other commercial establishments. road network.
Repsol is thus putting pressure on major competitors in the gas station business. cesa and blood pressurethose who claim that they have not yet decided what to do with the discounts they apply to drivers at gas stations. Led by Josu Jon Imaz, the company is shaking up the gas station market with a savings strategy aimed at increasing customer loyalty by becoming the sole provider of energy services.
Repsol has become the first operator to offer additional discounts to other regulars that its customers have enjoyed for years, adding to the government discount of 20 cents. After the Spanish Government announced that it would not extend the discounts at the end of 2022 and would only give discounts to some groups, the company decided to extend its discount of 10 euro cents per liter until the end of March 2023. The company emphasizes that customers of the gas station network benefited from savings of close to 500 million euros last year, all of which were undertaken by the company.