“The cherry campaign is going very well, the flowering is going well”

It has been a difficult period. crop irregularityEspecially the fact that the average harvest in recent years is caused by weather conditions and this irregularity makes the promotion of cherries very difficult for the consumer to get a good product. clear reference of this product i.e. oursand has clearly differentiated quality compared to other cherries in other production areas.

Since 1991, Alicante has recognized the excellent quality of its cherries and identifies them with a seal of quality. What value or guarantee does this seal provide to consumers?

The Alicante Mountain Cherry owes its uniqueness to the production area that few people know and appreciate in the Spanish Levante region. is the area we reach best, proximity cherryThis means that quality loss is minimal in fruit that is usually picked during the day, distributed at night, and reaches the consumer the next day. maximum quality potential.

I think at the local, provincial or regional level a product highly appreciated by the consumer, although it’s hard to get enough. It has been appreciated for many years in the Mediterranean region and enjoys particular recognition in the Alicante region. At the national level, things are more complex, because there are production areas that increase our production potential tenfold, and it is normal that these are more important. Internationally, the country brand is very important, as all fruits are associated with general production and therefore highly regarded as a Spanish fruit and vegetable brand.

Although this campaign is quite late, it looks very good considering the cold winter, so the campaign may arrive a little later than usual. Flowering is progressing at a good pace, so if there is no unusual weather accident, great campaign with good quality.

The main problem of the Regulatory Council is, To promote cultivation in this production areaThus, the special importance of cultivation on the area and the impact of the abandonment of these agricultural lands on the image of Mount Alicante and the landscape that surrounds us is not lost.

If we fail to make this crop profitable in this area and the young people see the possibility of making the crop viable, it will unfortunately be gradually abandoned by the older people who are currently supporting it. cherry tree cultivation in the mountains from Alicante. That’s why we should try to value the quality of our cherry and let the consumer know why it is a different fruit from the others.

It’s a great initiative to let them know the great products we have and the quality they have in the province of Alicante in the region closest to us, because as I always say it’s much better. Consume local products with the seal of quality differentiated

A Cherry of Mount Alicante Dried cherries with a unique tastee and the best way to consume it is fresh, although it is added to elaborate meals every day and has the ability to enhance the flavor of other culinary preparations. For this reason, it is important that our chefs consider it as a product that they will use and promote in their preparations during the season, which only lasts for two months.

Free activity at Mount Cherry in Alicante

«Menjars de la Terra», together with the Regulatory Council of PGI Cereza de la Montaña de Alicante, organized an event to deepen the knowledge of this fruit, a real jewel of our state. with interference free and it is open to anyone who wants to register, it will happen. At 11:30 am on Monday, March 20.Planes Social Center, Carrer del Mestre Nadal, 2. Pre-registration is required by calling 646 69 31 73 or emailing [email protected] to attend.

This will be the meeting point where attendees will walk to a nearby field, and Hilario Calabuig, head of the Regulatory Council, will explain to those present the process of growing and hand-picking the cherries.